Judge, 1916-07-08 · page 28 of 28
Judge — July 8, 1916 — page 28: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a full-page **cigarette advertisement** for Camel cigarettes by R.J. Reynolds Tobacco Company, appearing in *Judge* magazine. The ad features the iconic Camel logo (a dromedary camel in desert scenery) and makes marketing claims typical of 1920s tobacco advertising: that Camels have superior "flavor, fragrance" and won't "tire your taste." It emphasizes that buyers shouldn't expect coupons or premiums—they're paying for quality tobacco instead. The text highlights Camels as a "new cigarette delight" blending Turkish and domestic tobaccos, and claims the product appeals even to non-smokers. **For modern readers**: This represents an era when cigarette companies advertised openly in mainstream publications without health warnings, targeting broad audiences including those skeptical of smoking. The appeal to quality and sophistication—rather than honesty about addiction or health risks—was standard practice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COMPARE Camels’ flavor, fragrance, absence of bite, parch or any unpleasant cigaretty after-taste with any cigarette in the world at any price! Then, you'll realize the value is in Camels; you will not look for or expect coupons or premiums! AMELS are offered you as a new cigarette delight; an expert blend of choice Turkish and choice Domestic tobaccos that has such an unusual appeal that you will enjoy them to the very limit! No matter how fastidious your cigarette desires, we tell you to know Camels’ mellow-mild-body; to understand personally just how it meets your taste and permits you to smoke liberally without a comeback! Yet, you'll find that desirable cigarette satisfaction is very much all there with every smooth puff! Camels win strongly not only with regular cigarette smokers, but with smokers who have not cared particularly for cigarettes for one reason or another. Camels are so refreshingly different, so enticing any way you care to figure them out! Your appetite is always mighty keen-for-a-Camel. They will not tire your taste! Camets are sold everywhere in scientifically sealed packades, 20 for 10c: of ten packages (200 cigarettes) in a carton for $1.00. We strongly recommend this carton for the home or office supply, or when you travel. R. J. REYNOLDS TOBACCO CO., Winston-Salem, N. C. a TURKIS Be &. DOME STIC D CIGARETTES comicbooks.c6mn