Judge, 1916-06-24 · page 28 of 29
Judge — June 24, 1916 — page 28: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a **cigarette advertisement** for Camel cigarettes by R.J. Reynolds Tobacco Co. The ad makes marketing claims typical of early-20th-century tobacco advertising: Camels have "no unpleasant after-taste," "no bite, no parch," and a "mild-mellow body." It emphasizes the "expert blend of choice Turkish and choice Domestic tobaccos" and invites consumers to compare Camels "puff-by-puff" with competitors. The page includes product images (the Camel package, a carton, and a tin seal detail) and pricing information (20 cigarettes for 10 cents). **For modern readers:** This represents an era when cigarettes were openly advertised in mainstream magazines with health-related claims that would be illegal today. The language ironically emphasizes health benefits and lack of negative effects—precisely what modern regulation prohibits.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Reverse side of Camel package No unpleasant cigaretty after-taste in 'O unpleasant cigaretty odor; no bite, no parch! Camels are just an out-and-out cigarette delight, the expert blend of choice Turkish and choice Domestic tobaccos creating a cigarette flavor as new as it is enticing! You can smoke Camels liberally because they have such a mild- mellow-body. You have no bother about a “comeback!” Each puff of Camel cigarette smoke #s so refreshing, and so completely satisfying to the most fastidious taste, that your confidence and appreciation of Camel quality steadily increases! You do not look for or expect coupons or premiums. You realize that the value is in the cigarettes! Smokers who use cigarettes regularly and those who have not cared particularly for cigarettes for one reason or another will find intense enjoyment in Camels! That's because Camels are so un- usual in taste, in fragrance, in all around desirableness! Camels will win your o. k. on clean-cut-merit! So certain are we of Camels’ quality-superiority ; of the pleasure Camels assure in flavor; of Camels’ freedom from bite, parch or any unpleasant cigaretty after-taste that we frankly ask you to compare Camels, puff-by-puff, with any cigarette in the world at any price! Camels are soldeverywhere in scientific- p y REYNOLDS TOBACCO CO. ally sealed packages, 20 for 10c; or ten packages (200 cigarettes) ina carton for Winston-Salem, N. C. $1.00. We strongly recommend this carton for the home or office supply, or when you travel. The stamp placed over end seals the hich keeps out air, theteby preserving the quality of the blended tobi By inserting the fingers as illustrated, the stamp easily breaks without tearing the tin foil, which folds back into its place. THR SCHWEINLER: PRES, comicbooks.com