Judge, 1916-06-24 · page 23 of 29
Judge — June 24, 1916 — page 23: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a large Budweiser ad promoting beer as nutritious food. The ad includes comparative charts claiming beer contains beneficial carbohydrates, protein, and minerals comparable to bread and milk, while containing less alcohol than whiskey or wine. The page includes several **humorous cartoons** unrelated to the main ad: 1. "When Women Get Razors in Their Hands"—a domestic comedy about a wife threatening her husband 2. "The Good Son"—a father-son scene where the son asks permission to drink while the mother is away 3. A street scene joke about conscientious objectors during wartime These cartoons reflect early 20th-century concerns: gender dynamics in marriage, intergenerational drinking attitudes, and **WWI-era conscientious objector debates**—referencing men who refused military service on moral grounds, a controversial topic during the war. The Budweiser messaging uses nutritional pseudo-science to legitimize beer consumption during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
: : Budweiser— and Other Foods There’s food value in beer—as well as beverage enjoy- ment. A bottle of Budweiser may not be offered as a complete meal—but it has its place in the meal compar. able to bread, milk or any other of the dishes or drinks that are part of the well-balanced lunch or dinner. The alcohol in beer (a small Percentage) has its tonic value and its use as an appetizer. he hops have a nerve-soothing value. The malt not only has food value, but is, of all foods, one of the most quickly and easily turned by digestion into nourishment. y its very nature beer is especially thirst-satisfying. Here are Two Little Charts that show graphically and in figures comparisons be- tween beer and other beverages and beer and other foods: Coniben aie N won Comparative Alcohol Content Whisky _| Rhine Wine “No, L permit nothing! Will you ma me or not?” —Mumoristicke Listy (Prag Average Composition of | Bread | Milk | Beer | Wying |Whisky Carbohydrates = - + *- 52.0% | 4.8% | 5.0% | 2.25% | none Protein - - | 7.0% | 3.5% | 0.5% | mone | none 0.40%| 3.7% | none none | none Mineral Substances - - 1.0% | 0.7% Alcohol by weight - - | none | none | 3.75% When you think of beer for your table, of course you’ ll settle on Bud- weiser. Bottled at the Brewery. ANHEUSER-BUSCH, ST. LOUIS son (reminding his father)—Father, the time's up, mother said Father—-V'm going to drink one more stein, Georgy—meanwhile you can be think- ing up some excuses. —Fliegende Blactter (Munich). SE “TOUR NEW ENGLAND | Automobile parties contemplating this tour can secure a most complete | itinerary of all the historical points and pleasure resorts of old New | England, the most popular scenic motorway in America, by sending 3c “They ought to be at the Front. That's | |] “They won't go, Sir. ‘They're conscien- BANCROFT HOTEL ort they want there. | | in stamps to the tious objectors.""—Punch (London). | ' WORCESTER: MASE. L 3 ane! CHARLES S. AVERILL, President and Managing Director SRT TE PS aS WY a SABI SET EY comicbooks.com