Judge, 1916-06-10 · page 2 of 28
Judge — June 10, 1916 — page 2: what you’re looking at
What you’re looking at
This appears to be **advertising content rather than satire or cartoon commentary**. The page promotes the University of Pennsylvania's newly established advertising course, celebrating advertising as a legitimate academic discipline worthy of scholarly recognition—comparable to receiving a "Sheepskin" (diploma). The text uses grandiose historical framing, comparing modern advertising to ancient promotional practices in Pompeii, to elevate the profession's status. The central image shows a University of Pennsylvania building. The message targets business professionals: advertising has evolved from craft to respected science deserving academic credentials. The June 25-30 conference will gather "10,000 and more students" for networking and intellectual exchange. This reflects early 20th-century efforts to professionalize advertising and establish it as legitimate business education.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
From Stone to Sheepskhin— from Pompett The Art of Advertising is as old as the world. Evidence of this has come down to us in the relics of long-vanished civil- ization. We know how advertis- ing was demonstrated in the days of Pompeii. Those copymen of 2000 years ago were masters in their way, but great as was their skill, advertising was denied the dignity of the Sheepskin. This symbol of academic appreciation was never con- ferred upon the craft. Today, however, Advertising has come into its own. It is recognized as some- thing greater than any Art or Science cause it colors the whole fabric of life more intimately. It is a world-wide power for good in spreading the gifts and benefits of civilization among all the peoples of the earth. Its battles are legion. Its successes colossal. Advertising creates; civilization — clarifies, estimates, applies. Ad- vertising is the friend of every man, rich or poor; maker of things, or user of what others have made. One of the buildings of t the 1085 Convention of the to Philadelphia Advertising has won its place because of its enormo:s potency as a factor in the business life of the world. It disseminates knowledge; binds far countries together. It is a force for raising the standard of living, and making what were once only the luxuries of the rich the necessities of the poor. And now the great University of Penn- sylvania—a famous seat of learning—has conferred the Sheepskin on Adver- tising. When next June arrives the advertising fraternity of the world will gather within its doors at Philadelphia. They will number 10,000 and more students of life—life that embraces all the. Ualeersity of, Penntytranie, where the “Poor Richard Club,” Phi ihisipnte. for particular: the science, economics, culture and art of the ages—10,000 wide-awake, vigorous, hustling, practical men of business. The course will be short, but its benefits of inestimable value. Sparks will be struck from the contact of keen minds that will kindle new fires of op- timism, of courage, of understanding amongst men. Come to Philadel- phia, June 25th to 30th. of, wil be eld.” Write comicbooks.com