Judge — June 10, 1916 — page 2: what you’re looking at

What you’re looking at

# Analysis This appears to be **advertising content rather than satire or cartoon commentary**. The page promotes the University of Pennsylvania's newly established advertising course, celebrating advertising as a legitimate academic discipline worthy of scholarly recognition—comparable to receiving a "Sheepskin" (diploma). The text uses grandiose historical framing, comparing modern advertising to ancient promotional practices in Pompeii, to elevate the profession's status. The central image shows a University of Pennsylvania building. The message targets business professionals: advertising has evolved from craft to respected science deserving academic credentials. The June 25-30 conference will gather "10,000 and more students" for networking and intellectual exchange. This reflects early 20th-century efforts to professionalize advertising and establish it as legitimate business education.