Judge, 1916-05-27 · page 28 of 28
Judge — May 27, 1916 — page 28: what you’re looking at
What you’re looking at
This is primarily a **Camel cigarette advertisement**, not political satire. Appearing in *Judge* magazine (a satirical publication), the ad uses the magazine's space for commercial promotion rather than editorial content. The ad features hands holding two Camel cigarette packs and emphasizes the product's purported benefits: no unpleasant aftertaste, smooth flavor, and mild body. The copy repeatedly contrasts Camels favorably against unnamed competitors "at any price." **For modern readers**: This illustrates how differently cigarettes were marketed in the early-to-mid 20th century. Health claims ("won't bite your tongue," "won't parch your throat") were standard advertising language—claims that would be illegal today. The emphasis on quality and absence of negative effects reflects an era when tobacco companies could make broad health-adjacent assertions without scientific evidence or regulatory restriction. The ad's placement in a humor magazine shows cigarette advertising's ubiquity across all media types.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Compare Camels with any cigarette at any price for cigarette satisfaction, based on quality ; for, flavor that is so enticing! ea ; sty for, smooth, mild-mellow-body that permits you to smokeCamels liberally without a flare-back; for, freedom from bite, from parch, from any unpleasant cigaretty after-taste or any un- pleasant cigaretty odor! Camels are sold everywhere in scien- tifically sealed packages, 20 tor 10c; or fen packages (200 cigarettes) in a Alassine-paper-covered carton for $1.00. We strongly recommend this carton for the home or office supply or when you travel, No unpleasant cigaretty after-taste ! . S CIGARETTES are a cigarette creation—as new to youintheexpert blend of choice Turkish and choice Domestic tobaccos as they are new in flavor. No matter how many you smoke, Camels will neither bite your tongue, parch your throat nor tire your taste. They are so refresh- ing, so enticingly good, you realize their quality superiority and do not look for premiums or coupons. Camels are mild—and as smooth and mellow and delightful as you can possibly imagine. Yet Camels have that desirable “body” that assures the most exacting smoker the full measure of enjoyment. Your interest in Camels will increase the longer you know them. You will particularly appreciate the absence of any unpleasant cigaretty after-taste. The aroma of Camel cigarettes is exceedingly pleasant and acceptable in the home or office. Camels deserve your consideration because they are so unusual. Compare them inevery possible way with any cigarette in the world at any price. R. J. REYNOLDS TOBACCO COMPANY Wintton-Salem, N. C. THe SCHWEINEN FES comicbooks.com