Judge, 1916-05-27 · page 22 of 28
Judge — May 27, 1916 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising for Vanity Fair magazine**, using satirical humor typical of Judge's style. **The Main Content:** The top cartoon mocks high-society pretension—showing people singing, dancing, and dressing formally with exaggerated poses, captioned "Singing! Music! Dancing! Theatrical! Evening Dress! Don't Miss It!" **The Vanity Fair Advertisement:** Vanity Fair pitches a "six-months' pleasure-party in the heart of New York," promising readers will acquire such sophistication ("savoir faire," impeccable manners, culture) that even their own relatives won't recognize them. The satire lies in selling *cultural aspiration*—the implicit joke being that people will pay for the *illusion* of sophistication. **The Promise:** Each issue covers theater, opera, fashion, society gossip, sports, and humor—all markers of upper-class leisure and taste. The price ($1 for six months) is positioned as a bargain compared to theater tickets. **Bottom Section:** Advertisement for "Letters of a Self-Made Failure" by Maurice Switzer—a book of humorous essays promising inspiration to both failures and successes. The satire targets early-20th-century aspirational consumption and the magazine industry's marketing of social status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Evcerybody—who » any- body — di For ond’ refre Letters of a J-MA FALLUR Mavrice Switz Theatricals! Evening Dress! Don’t Miss It! VANITY KATR The most successful of all the new magazines invites you to attend a SIX-MONTHS’ PLEASURE-PARTY O you like parties? If you do, then you should not lose a moment's time in accepting this invitation to a six-months’ party in the heart of New York. You positively won't know yourself when you get back home after this six-months party. Your own blood relatives won't know you. Such aplomb! Such ease of manner, such habiliments de luxe, such wide leaming, such brilliant wit, such many-sided culture, and oh! such exquisite savoir faire. In Every Month of Vanity Fair’s Party: ‘THE STAGE: First night and behind-the- scenes views of the new est plays—with portraits. THE OPERA AND MUSIC: Stories and its of the new singers, ‘con ductors and whatever ismew about the old ones. ‘THE ARTS: Illustrated news and criticisms cf pictures, architecture, books, sculpture. HUMOR: The mont original and amusing works of our young writers and a. PEOPLE: Striking ond unusual portraits of celebrities who help make New York a beil- Giant, fascinating merry-go-round. SPORTS: An illustrated pancrama of golf, tennis, football, racing, polo and a dozen other outdoor and indoor sports. ESSAYS AND REVIEWS: By intellec- tually simulating essayist and critica PARIS AND LONDON: The latest diver- ting news from the Exropean capstals, DANCING : Outdoor dances, indoor dances, hythmic dances, ccamic dances. FASHIONS: From Paria, Loodon and New ‘York for all discriminating men and women, DOGS AND MOTORS: Phetoerachs of tebe teed does and te bet bell errr with descriptions and them SHOPPING: As index to the bet ahora what | and a shoppin Bound to fateredt alert men and womea. A Six-Months’ Party in New York for $1 You think nothing, in your poor deluded way, of spending $2 for a single theatre ticket or three faded If you want to blossom out inte rdenias, when nly ST secure six issues of Vanity Fair. Tecra cnrinscc solscded Nix Yorker i com waed he bese regular Class.A,1 2-cylinder, self-starting human being, fill in coupon to the left and We Promise You, Solemnly ‘We are not going to print any pretty girls’ heads on mail it, withor withoat money. its covers, sex discussions. We shall stories. No diaries of travel. The morning after the six-morths’ party. He talked too much about it. No fe are going to spare you the agony of lish no dreary serial hack articles on preparedness. Nogloom. No problem stories. No articles on tariff, or irrigation, or railroad rates, of pure food, or any other statistical subject. Condé Nast, Publisher Twenty-five Cents a Copy Thre: MAURICE SWITZER’S Letters of aSelf-Made Failure With 14 brilliant pen-drawings by Frank Godwin The “LETTERS OF A SELF-MADE FAILURE ” ran serially for ten weeks ia Leslie’ ; and were quoted by more than 200 publications. Frank Crowninshield, Edi itor e Dollars a Year If you sit in “the driver's seat” or merely plod along beside the wagon, whether you are a success DE right kind of inspiration. D If oo rather than why E in epigrammatic s station. tyle with a touch of irre tem of quaint philosophy that will appeal to everyone, regardless of age, sex or sistible humor, and the: Price, $1.00 or think yourself a failure, you will find this book full of hope, help and the nu believe that it is more important to know why ten thousand fail we man succeeds, read this book. The LETT! are written y impart a sys- Leslie-Judge Co., 225 Fifth Ave., New York City ‘Stories with. Smiles Her Kind ofa “True Man”’—The mod. ern young woman gazed critically at the modern young man. “You are sure,” she said, “that you wis to marry me? Nothing could alter you cision?” Nothing.” “In case I should accept you, would yor be willing to fill in at any time at one of my dinner or bridge parties—I mean, of course, when I really need someone?” “IT should be delighted.” “You will, I presume, permit me to gp away in the summer time and spend a much money as I please at any place whic “In case I should desire to roam ové Europe alone, you would have no objec tions? “None whatever.” “Its ry for me in order to maintay my position in metropolitan circles to be come hysterical over all the latest fads This means that I will probably have lite ary freaks, Bohemian impossibilitie E fraget caucuses and other high-brow func. tions in our house at any time. You would welcome all of these, would you? “With open arms, for your sake I shall, of course, have to indulge in the latest and smartest effects in clothes, no matter what the extremes may lead to. I trust that this would not disturb your serenity or make you express in any way any feeling of sham “Impossible! You can go as far as you like.” “Suppose that I should become euger ically inclined? It would be my great pleasure to praise r efforts.” he young woman moved a trifle nearer. one more question,” she said a with me at the ry Saturday afternoon?” L love you dearly, I am willing to make all kinds of a fool of myself and to do anything that any metropolitan husband is obliged to do in these halcyon days, but Ul be eternally frizzled if I lose my sé respect to the extent of attending the oper with any grown woman in daylight.” “Answered like a her she exclaimed, clasping him fondly in her arms. “‘It is the one thing that I didn’t want you to do. O. how grand it is to feel at least that I am marrying a true man.”— York Sun. His Sympathetic Response—“ Mercy ejaculated young Mrs. Kidder, in the mids of her reading. “Here is an account of @ woman who sold her baby for 50 cents!” “Oh, well,” returned her bachelor brother, who had at sundry times cared for the children while his sister went shopping, “al kinds of swindles are being worked nowa- days.” —Kansas City Star. Practical Pathology—The patient st with drawn features. It Would seem that bs mental anguish was equaled only by his physical suffering, and as he watched the doctor furtively one’s sympathy was stirred to that point at which one may even Sy something kind. The patient’s eyes wandered from the doctor to the beautiful imported rugs on the floor, the polished plate-glass windows and comicbooks.com F t