Judge — May 27, 1916 — page 2: what you’re looking at

What you’re looking at

# "Every Now and Then" - Analysis This appears to be a pro-advertising editorial essay from *Judge* magazine, not a cartoon. The piece argues that skeptics of advertising are mistaken about its economic value. The author contends that advertising: - Enables mass distribution, making goods cheaper - Spreads information about factory innovations - Reduces costs through competition - Improves living standards by creating desire for better products The "man who doesn't believe in advertising" is a rhetorical figure representing common skepticism. The author dismisses this skeptic as illogical—comparing him to someone who "doesn't believe in telephones." The text emphasizes advertising as a fundamental economic force of the modern century, alongside steam and electricity, essential for industrial progress and consumer welfare.