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Judge, 1916-05-20 · page 28 of 28

Judge — May 20, 1916 — page 28: what you’re looking at

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Judge — May 20, 1916 — page 28: Judge, 1916-05-20

What you’re looking at

This page is primarily **advertising**, not satire. It promotes Alois P. Swoboda's "Conscious Evolution" system—a self-help program claiming to double physical and mental energy by "rejuvenating cells." The cartoon illustrates the sales pitch: a man on the left, appearing vital and energetic, says he could "make a million" with such vitality; the smaller man on the right represents the target customer—someone lacking this energy. **Historical context**: This reflects early 20th-century pseudoscientific "vitalism"—the belief that special life-force could be harnessed through specific methods. The ad promises fountain-of-youth results through mysterious cell-rejuvenation techniques. **For modern readers**: This is a classic example of dubious health marketing that exploited people's anxieties about aging and productivity. The vague promises ("rejuvenate cells," restore "youth") and celebrity-endorsement approach (Swoboda himself as proof) are recognizable modern advertising tactics, though the pseudoscience is now laughable.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“With His Vitality I Could Make a Million” Startling Free Book Tells How You Can Double Your Physical and Mental Energy u ever seen a person so endowed with and ality that he seemed almost a AVE healt super-man? Have you ever envied another's “pep” and en- thusiasm, because you knew that if they were yours you could accomplish almost anything in life? Mighty few of us have more than a fraction of the physical and mental energy we could use. That's why there is only one real success in life to every hundred half-way successes or worse. Yet there is a way by which thousands of men and women have acquired almost boundless health and energy, a doubled capacity for work—a type of enthusiasm and initiative that would put most of us to shame, and a power to enjoy the good things of life as never before. In short, these people have learned to enjoy a thoroughly successful life, in- stead of the inferior life that most of us are forced to put up with. Health and Success Unrelated as they may seem at first glance, health and success are in reality mother and son. Health is the mother of success. It furnishes the smashing, driving power back of the brain that forces the few to the top and leaves the rest at the foot of the ladder. But ordinary health as we have come to know it is not enough. What most of us call health is only half-way health—the health that impels success is La 7 Please send me your free wee ~ copyrighted Zoe Book 4 Conscious 97 Evolution.” “te Malte ALOIS P. SWOBODA, 1946 Acolian Bidg., N.Y.City a kind of super-health unknown to most of us. The unnatural, art lives we live have devitalized us. Most’of us are scarcely more than 50 per cent. efficient in physical and mental energy. The Cells Are What Count The body as you know, is composed of billions of cells. When we are young and lead an outdoor life, cells all do their duty. As we grow to man: nd womanhood and our method of living changes, the cells become weak and inactive, in some cases totally dead. They haven't the power to run the human machine as nature intended. A return to the wonderful health of youth can o: be brought about by rejuvenating the cells. This is what Alois P. Swoboda docs through i Evolution, as explained in his free book. for it. A Sensational Discovery Since announcing his wonderful discovery, Swo- boda has proved in thousands and thousands of cases that by his simple and natural method of recovering and increasing .the forces and capacity of every cell, tissue, fibre and organ, anyone can become a youngster in health and energy—literally doubling his personal effici nerve power and health power. Men and women in all parts of the earth testify as to how Swoboda given them a keener brain, a more superb, energetic body, stronger muscles, a more vigorous heart, a healthier stomach, more ive bowels, a better liver and perfect kidneys. He has times without number shown how to overcome general debility, listless- ness, lack of ambition, lack of vitality, how to re- vitalize, regenerate and restore every part of the body to its normal state. In fact, Swoboda seems to have discovered the fountain of perpetual youth, as you will surely agree after reading his remark- able free book. A Remarkable Personality Swoboda is himself a perfect example of the Swoboda System. He fairly radiates vitality, his whole being pulsating with unusual life and energy, and his mind is even more alert and active than his body; he is tireless. Visit him, talk with him, and you are impressed with the fact that youare Send in the presence of a remarkable. personality—a master-mind, a master-genius. He is one who com- prehends the principles of all knowledge and phe- nomena—he is the peer of all philosophers, psy- chologists and physiologists, and with it all’ be is most practical and human. yoboda embodies in his own super-developed person and_ personality complete self-mastery—the best proof of the cor- rectness of his theories and the success of his methods Alois P. Swoboda has, for twenty years, been teaching people how to be really alize—how to take advantage of every moment of life, of np tunity to better themselves. Psychologists, phys ans, scientists, philosophers, statesmen, as well as business men by the thousand, go to Swo- boda. His system is more than a personal advan- tage, more than personal gain, it 1s truly a gift to humanity, for it enables men and women to enjoy life to the full—it gives them the power to su ceed—to “make a million.” A Startling Book Free If you feel that you could use more energy— if you need greater vitality—if you would like a greater capacity for work and a keener, more active id if you would be interested in a method of acquiring the personal efficiency that can come only from perfect day in and day out health—the Swoboda kind of health—you should send for Swoboda's copyrighted book ‘on health, strength and efficiency to-day. You will be in- tensely interested in every page, in every sentence, i It will fairly startle and amaze you with the possibilities you are now neglecting, and it contains hundreds of letters from others telling their experience with Swoboda. Tear out the coupon on this page, write your name and address on it, or write a letter, or even postal card, and mail to Alois P. Swoboda, 1946 Acolian Building, New York. ven if you gain but one suggestion out of the sixty pages in Swo- boda’s book, you will have been repaid a thousand fold for having read it. By all means do not delay, do not say, “I'll do it later,” but send the coupoa or a letter or postal now, while the matter is on your mind. Remember, the book is absolutely free—there is no charge or obligation now or later. Write nov. THE SCHWEINLER Fas comicbooks.com