Judge — April 8, 1916 — page 28: what you’re looking at

What you’re looking at

This is a cigarette advertisement rather than political satire. It promotes **Murad Turkish cigarettes** at 15¢, positioning them as "The Turkish Cigarette" with the slogan "Munitions of Peace" and "Everywhere—Why?" The imagery depicts multiple hands reaching upward toward boxes of Murad cigarettes, suggesting universal desire and accessibility. The advertisement appears to use militaristic language ("munitions," "peace") in a tongue-in-cheek manner—a common marketing approach of the era when such language was considered clever wordplay rather than problematic. The byline credits **Smagovies** as maker of the highest grade Turkish and Egyptian cigarettes. This represents early 20th-century cigarette marketing, before tobacco health warnings existed, using aspirational imagery to promote consumption across audiences.