Judge, 1916-03-11 · page 16 of 28
Judge — March 11, 1916 — page 16: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward **Camel cigarette advertisement** from Judge magazine. The image shows hands holding a cigarette pack and a product display box. The ad makes specific marketing claims typical of early 20th-century tobacco advertising: Camel's blend of Turkish and domestic tobacco is "absolutely new," won't bite the tongue or parch the throat, has no unpleasant aftertaste, and can be smoked "liberally without a come-back." It emphasizes quality over premiums or coupons. Notably, these claims about health safety—particularly about not irritating the throat or mouth—reflect pre-regulation tobacco marketing when such assertions were unverified and unregulated. The pricing ($1.00 for 200 cigarettes) and packaging details date this to the early 1900s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
open up a new line of thought on the smoke bill-of-fare @ new flobacco de- light! First thing you do, compare them with any cigarette in the world at any price! You'll realize Camel superiority ! The expert blending of choice Turkish and choice Domestic tobaccos in Camel Cigarettes is absolutely new and re- freshing! And you will like them a little more each package you smoke! So agreeable is the Camel flavor; so en- ticing the mellow-mild-body ; so satisfying every puff with its taste of quality, that smokers neither look for nor expect coupons or premiums. And there is nothing about Camels more interesting for smokers to know than that they will nof bite the tongue, will not parch the throat, /eave no unpleasant cigarelty after-faste and may be smoked liberally without a come-back ! Those four features alone would win for Camels, but get that blended flavor, in addition! Get that smoothness and enjoy- ment that comes when a cigarette is really and truly delightful! Camels are sold everywhere in scientincatty sealea Packages, 20 for 10c; or ten packages ‘200 ciga rettes)ina glassine paper covered carton for $1.00. We strongly recommend this carton for the home or office supply or when you travel. comicbooks.com