Judge, 1916-02-19 · page 16 of 28
Judge — February 19, 1916 — page 16: what you’re looking at
What you’re looking at
This page is primarily a **Camel cigarette advertisement**, not satire. The top illustration shows a hand holding a cigarette, while the text below comprises marketing copy from R.J. Reynolds Tobacco Company. The ad's key message targets male smokers by emphasizing quality over gimmicks: Camel cigarettes are supposedly so superior that they don't need to offer premiums or coupons (common marketing tactics of competing brands). The copy stresses the product's "mellow-mild" Turkish and domestic tobacco blend, lack of aftertaste, and smooth smoking experience. The circular detail photo demonstrates the package's stamped seal, a practical feature meant to convey freshness and quality. For a modern reader: this represents pre-regulation tobacco advertising, when companies could make health and satisfaction claims freely without warning labels. The premium-free positioning was itself a marketing strategy implying premium quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Don’t look for premiums orcoupons,asthecostof the tobaccos blended in Camel Cigarettes pro- hibits the use of them. Men, here is a Camel cigarette ! The tobaccos used in its manufacture are choice Turkish and choice Do- mestic, expertly blended, to give you a mellow-mild-body and a flavor as new to you as it is refreshing. Camels leave no unpleasant cigaretty after-taste. They will neither bite yur tongue nor parch your throat. ou may smoke them liberally with- out any “comeback.” And Camels will not tire your taste ! So evident is the quality in Camels, and so unusual that “cigarette satis- faction” that smokers neither look for nor expect coupons or premiums. Your best way to determine how delightful Camels really are—how thoroughly they fit your fondest cigarette desires—is to compare them puff-by-puff with any cigarette at any price! What you pay out your good money for is cigarette satisfaction; you will get it in Camel Cigarettes. Camels are sold everywhere in serene tifically sealed packages. 20 for 10¢; or ten packages (200 cigarettes) in a glassine-paper-covered carton for $1 00. We strongly recommend this carton for the home or office surrly or when you travel. R. J. REYNOLDS TOBACCO CO. Winston-Salem, N. C. placed over end seals the pack- age, which keeps out air, thereby presery- ing the quality of the blended tobaccos. By inserting the fingers as illustrated, the stamp easily breaks without tearing the tin foil, which folds back into its place. comicbooks.com