Judge, 1916-01-29 · page 28 of 28
Judge — January 29, 1916 — page 28: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward cigarette advertisement from *Judge* magazine. The page promotes Camel cigarettes by R.J. Reynolds Tobacco Co., emphasizing their Turkish-and-domestic blend as superior to straight tobacco varieties. The ad highlights marketing claims typical of early 20th-century tobacco advertising: the product is "free from bite, parch and any unpleasant cigarette after-taste," won't "tire your taste," and requires no coupons or premiums (a competitive advantage at the time). A diagram shows the innovative "scientifically sealed" package design with a stamp seal. For modern readers: this represents an era when cigarette advertising was legal and unregulated, making unsubstantiated health and quality claims openly in major publications. The emphasis on "quality" and "mildness" reflects tobacco companies' early strategies to differentiate products before health warnings existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Camels are sold everywhere in scientifically sealed packages, 20 for 10¢; or ten packages (200 cigarettes) in a glassine- owered carton for $1.00. We strongly recommend this carton for the home or office supply or when you travel. CIGARETTES The choice Turkish and Domestic blend creates a new flavor you'll prefer to either kind of tobacco smoked straight ! Camels are cigarettes that meet universal favor! That new taste is distinctive. Camels are free from bite, parch and any unpleasant cigaretly after-taste! Your quick-line on Camel quality, flavor, mildness—and the unusual satisfaction they afford—is to compare Camels with any cigarette at any price! Camels will stand the severest test and prove their superiority point by point! The blend makes this possible. They are so good you do not look for or expect coupons or premiums! Your appreciation of Came: blended Cigarettes wili increase when you personally know that they may be smoked liberally without a regret! The enticing mellowness of Camels is so backed with desirable body, and the flavor is so different, so refreshing, that no matter how many you smoke, Camels will not tire your taste! Camels 20 for 10c. R. J. REYNOLDS TOBACCO CO., Winston-Salem, N.C. The stamp placed over end seals the package, which keeps out air, thereby preserving the quality of the blended tobaccos, By inserting the fingers as ilustrated, the stamp easily breaks with- out fearing the tin foil, which folds back into its place. THE SCHWEINLER PRESS comicbooks.com