Judge — January 29, 1916 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ea? Sold It costs a great deal to make one thing at a time—to supply the need of one man, one woman or one family. But it costs propor- tionately very “ittle to make enough of the same thing to supply a hundred million people or a reasonably large part of the hundred mil- lion. That is why you can get many things very cheaply that you could not getatall if they were made for you alone —or for part of the people in your town or your state. That is why every progressive American manufacturer thinks first of the hundred million and tries to sell to every one of them that possibly can use his product. He aims at vo/ume of business because he knows that every in- crease in quantity cuts down his manufactur- ing cost, enabling him “|NDEPENDENT'USA, to lower prices or im- prove quality, which in turn will add to his volume and cut down his making costs again. It isan endless chain: more volume—less cost —lower prices or bet- ter quality—more vol- ume—less cost again— and so on. But this chain could never be made without national advertising and trade-mark identification because these two forces are the things that make volume possible —the six-cipher kind of volume—the only kind that is recognized as volume in these days of big figures. Trade-marks and na- tional advertising are the two most valuable public servants in busi- ness to-day. Their whole tendency is to raise qualities and stan- dardize them, while reducing prices and sta- bilizing them. J udge The Happy Medium MEMBER OP TH EB QUOIN CLUB IATION THE NATIONAL PERIODICAL . e Copyright 1916 by Leslie-JudfeCobutered at the Post- Office at New York as nid tail matter.Cable address‘Judgark” Telephotte 6632MadisonSouare Published weekly’ by the Lestie Judge Co.225 Fifth Ave Now York sk Clty) The Fallen Foe : : The Ford Joy Ride isions Knight Errantry in the Poatry Age - Pink Overalls ss «@ Big Town Sayings The Housemaid ; a Cooks ‘ An Appeal to the Muses - - 2 ee Old Saws Resharpesed - Half-Baked Ideas Terrell Love Holliday F. Gregory Hartswick Arthur Chapman Hayward Bartlett John Kendrick Bangs Douglas Malloch JolittA Steicher qReudenP, Sleicher President Secretary Grunt Eassitfon TAWaldton ind - A.E.Rollatier. Treasurer miter Vol. LXX. January 29, 1916 No. 1789 Cc oO N T E N T Ss Cover Design: Dangerous Curve—Go Slow James Montgomery Flagg Forbel February _ = = A. Walter Utting Egg View Notes - Leslie Van Every Yes or No? ¢ = - = Max Merryman re Prophecy = - - : - - Walt Mason Opportunity, 5 - Strickland Gillilan The True Optimism = = ee + hee Shippey Usurped - - - - - Everett Henry Rupert Following Impulse (Illustration by Fellows) ~ J. A. Waldron Ye Dogburg Gazette - - - - Fred Ladd Wasted Effort 1. Supp Between Curtains - - : - - - + Cyril Andrew The Moderna Woman: Suffrage Facts and Fancies Anna Cadogan Ets Foreiga Humor, With the College Wits, Passing th: Mustard, Stories with Smiles, and Jest and Verse by His Honor’s Humorists. The Comedy of Life in Pictures, by J. Conacher, C. Bertram Hartman, Forbel, Machefert, F. L. Fithian (At the Wilmington Country Club), Gordon Grant, Ray Rohn, W. M. Allison, H. A. Petersen, CW. Kahles, Laura Foster, C. B. Inwood, Clarence W. Anderson, Garth Jones, and others be. SUBSCRIPTION RATES Thirteen weeks ~ — 1 criptions payable in advance hy draft on New York, of ly exptess of post eas AGENTS A Ld. London, E. € fi in Street, Adelphi, - Subnerip he ‘stamped and self pd unavailable cannot be ec stand, the publishers will be under oblig: if that fact be promptly reported om prstal y letter. BACK NUMBERS: Prese + 1915, 10 cents: 1914, 20 cents, ete. | The contents of Jcpar are h the United States and Great Britain L Postage free in the United xd Mexico. To Canadian Provinces ad tates, its dependencies, 50 cents a year for postage; to all foreign countries ‘31.00 a year. Westen Aovesrmino Orr nLAND ADVERTISING Wasuinotow REPnesentativ: Marquette Building, Chicago Tremont Building, Boston Wyatt Building. Washington, D.C. comicbooks.com