Judge — January 1, 1916 — page 1: what you’re looking at

What you’re looking at

# "Non-Skid" — Judge Magazine, January 1, 1916 This cartoon satirizes fashion and winter safety. The caption "NON-SKID" references tire technology gaining popularity around 1916 for better traction on icy roads. The joke depicts three fashionably dressed people in winter coats and hats. The woman on the left wears an elaborate outfit with a large decorative fur collar and feathered hat—expensive, impractical winter wear. The two men appear equally well-dressed but somewhat awkwardly posed. The satire likely mocks wealthy urbanites who prioritize fashionable appearance over practical winter footwear. Their fancy clothing wouldn't prevent slipping on ice, unlike actual "non-skid" tire technology. The cartoon suggests these socialites need the modern safety innovation more than anyone, given their precarious fashion choices on snowy streets.