Judge, 1915-12-18 · page 2 of 28
Judge — December 18, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content** rather than political cartoon. The left side features an advertisement for Judge magazine itself, using three branded product images (Bon Ami, Hotel Astor Coffee, Nestlé Food) as examples. The accompanying editorial argues that **manufacturers should proudly brand and advertise their goods** rather than hide behind anonymous labels. The logic: reputable makers stand behind quality products, while those concealing identity lack confidence in their wares. This reflects Progressive Era consumer protection concerns about product safety and manufacturer accountability. The right side lists table of contents and subscription rates for this December 1915 issue. The satirical magazine was published by Leslie-Judge Company in New York.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 } H H i OU should be as wary of anonymous goods as of anonymous letters. The man who doesn’t sign a letter con- ceals his identity for a very good reason. The manufacturer who fails to identify his goods does so for the same reason. He isnot proud of the goods— he does not want to be held responsible for them. On the other hand, the manufacturer who brands his goods and advertises them is proud of them, is eager to be identified with them. They must be good goods or he could not feel that way about them—nor could he afford to take the re- sponsibility which trade- marking and advertising place upon him. Goods which can be identified must make good or they will be avoided. The moral is plain. Confine your purchases to goods which the maker thinks enough of to trade-mark and advertise. Trade-marks and national advertising are the two most vahuble public servants in business today. Their whole tend- ency is to raise qualities and _ standardize them, while reducing prices and stabilizing them. J udge The Happy Medium MEMBER OF THE QUOIN OLUB THE NATIONAL PERIODICAL ASSOCIATION Judge oo Vol. LXIX. December 18, 1915 No, iy . Copyright, 19 LeslieJudge Cor Entered at the Posto 3 Yok a CONTENTS Cover Design: The Best in the Bag for You - Jus. Montgomery Flop Editorial: Fish Eugenics ~ Just the Same Woman The Blatant Complainer F. Gregory Hartswick The Minor Third - = Corinne Rockwell See The Eternal Triangle Charles F. Lummis Artistic Restraint - Fred Ladd The Instalment Christmas Walter G. Doty Her Sentiments, Too . WW. 7. Nichols Charlie Pisey's Girt Charlie Rixey But Once a Year - Douglas Matlock The Puckery Persimmon C. L. Edson Waiting =. | - Walt Mason Desultory Psychology. IW’. Dee The Down-and-out Club Strickland Gillilea Modern Histrionism - Tod Chenevix Anyway, She Promised Him an Answer Be- fore Christmas + Schabelitz Hitch Behind! George Carlson Between Curtains = - Cyril Andrew Pantoum of the Christmas Bard - - = Berton Braley For 1916 - - Nathan M. Ley The Modern Woman: Suf- frage Facts and Fancies Anna Cadegaa Bs Leap Year Figuring - Frederick Moxon Oversea Humor, Hogwallow Locals, With the (@ lege Wits, Stories with Smiles, Passing Mustard, and Jest and Verse by JUDGES Humorists Comedy and Satire of Life in Pictures by C. Be- tram Hartman, Zim, Ray Rohn, Inrcood, Bob sdale Rogers ,Westmacott, C. W. Kakles, Ope Reynolds, J. Conacher, R. B. Fuller, Brae, M. Paddock, C. Clyde Squires, Laura Fede, and others. SUBSCRIVTION RATES id at any newsstand, t lishers will be und ions if that fact be reported on postal card or by letter. BACK NU. Present year, 10 cents pet _ OLS, 10 cents: Postage free in the Uni Mexico, To Canadian Pi postage; to all foreign count!