Judge, 1915-11-13 · page 2 of 28
Judge — November 13, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Columbia Records advertisement**, not political satire. The illustrated scene shows people in a formal parlor listening to a phonograph, demonstrating the superior sound quality of Columbia double-disc records (priced at 65 cents). The ad's rhetorical strategy appeals to consumers through comparison: hearing a Columbia record will make you realize "perfect recording means" and dissatisfy you with inferior competitors' tone quality. It emphasizes both the scientific recording process and the reproducing mechanism's importance. The text promises Columbia dealers will play any record on customers' machines to prove superiority—a direct challenge to competitors' products. The company address (Box K445, Woolworth Building, New York) anchors this as period advertising, not editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Those who make comparisons find it the easiest thing in the world to prove the superiority of Columbia tone. Hear a Columbia record played on your instrument, and you will realize what _ferfecr recording means. You will never again be satisfied with a tone less round and bri less true and natural. Tone superiority depends as much upon the scientific exactness of the original record- ing process as upon the quality of the reproducing mechanism of the instrument. Any Columbia dealer will gladly play for you any number of Columbia Records in avy class of music. And of course they will play on your talking machine if any standard make. Columbia Graphophone Company Box K445, Woolworth Building, New York