Judge — November 13, 1915 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **Columbia Records advertisement**, not political satire. The illustrated scene shows people in a formal parlor listening to a phonograph, demonstrating the superior sound quality of Columbia double-disc records (priced at 65 cents). The ad's rhetorical strategy appeals to consumers through comparison: hearing a Columbia record will make you realize "perfect recording means" and dissatisfy you with inferior competitors' tone quality. It emphasizes both the scientific recording process and the reproducing mechanism's importance. The text promises Columbia dealers will play any record on customers' machines to prove superiority—a direct challenge to competitors' products. The company address (Box K445, Woolworth Building, New York) anchors this as period advertising, not editorial content.