Judge — November 6, 1915 — page 28: what you’re looking at

What you’re looking at

This is a **wine advertisement**, not political satire. It promotes Cook's Imperial champagne, manufactured by American Wine Co. in St. Louis, U.S.A. The ad features a bottle of Cook's champagne surrounded by grape clusters, with the slogan "Cook's knows no other duty than to please you." The phrase "Sold Everywhere / Served Everywhere" emphasizes the product's widespread availability. This appears in *Judge* magazine, which mixed satirical content with advertising. The ad reflects early 20th-century American wine marketing, promoting domestic champagne production—notable because Prohibition (1920-1933) later made such advertising impossible. The elegant presentation with grapes and fine typography targets affluent consumers seeking quality American wines.