Judge, 1915-10-23 · page 28 of 28
Judge — October 23, 1915 — page 28: what you’re looking at
What you’re looking at
This is primarily a **tobacco advertisement**, not satire or political commentary. The page features a "Bull" Durham smoking tobacco ad from The American Tobacco Company. The image depicts well-dressed men at what appears to be a sporting event (racing cars visible in background), associating tobacco use with gentlemanly leisure and athletics. The headline "Good Sport and Good Smoke Go Together" markets cigarettes as compatible with an active, vigorous lifestyle. The ad emphasizes "roll-your-own" cigarettes as a recent trend, promoting Bull Durham's Virginia-North Carolina tobacco for its purported freshness and flavor. It includes a free offer for rolling papers and instructional booklets. **For modern readers:** This represents early-20th-century advertising that openly linked smoking to health, youth, and social status—marketing practices now prohibited. The association of tobacco with "vigor" and "energy" would be considered dangerous misinformation today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fu va | t Good Sport and Good Smoke Go Together There's more crisp, brisk, youthful vigor in an ounce of “Bull” Durham than in a pound of any other tobacco ever rolled up into a cigarette. It’s the co-part- ner of the go-ahead spirit—the delight of the fresh, unjaded taste that goes with enthusiasm and energy. This grand old tobacco--the favorite of three generations is today the liveliest smoke in the whole world. GENUINE ” Ask for FREE peck, BULLE DURHAM Q*"* SMOKING TOBACCO f= Within the last two years the “roll-your-own"’ idea has spread amaz- ingly. Thousands of men have learned that their own hand-rolled “Bull” am cigarettes have a freshness and fragrance impossible to obtain in any other way. Made exclusively from mild, ripe Virginia-North Carolina “bright” tobacco leaf, “Bull” Durham is unique in its mellow-sweet flavor. Try it once and you'll smoke it always. FREE An Illustrated Booklet,‘ show’ correct way to “Roll Your Ow Cigarettes, and a package of cigarette papers, / will both be mailed, free, to any address U. S. on request. Address “Bull Durham, Durham, N. C., Room 1288. THE AMERICAN TOBACCO COMPANY