Judge, 1915-10-16 · page 2 of 28
Judge — October 16, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Columbia Records advertisement**, not political satire. It advertises Columbia Double-Disc Records at 65 cents, emphasizing superior sound quality achieved through their recording process. The image shows silhouetted figures in an elegant interior setting with a piano and large windows, apparently enjoying music together—a lifestyle marketing appeal. The advertisement claims Columbia Records deliver "tone revelation" superior to competitors and promises that hearing one record will convince listeners of its quality. The company address (Box J495, Woolworth Building, New York) and musical note logo are provided for ordering. This represents early 20th-century consumer advertising using aspirational imagery rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ECAUSE the tone of an instrument depends almost as much upon the original recording process in the record-making as on the reproducing mechanism of the instrument itself, Columbia Double-Disc Records, played on any instrument, are indeed a tone revelation to most people. Once you have played a Columbia Record on your instrument, we believe you will never again be satisfied with a tone any less round and rich and natural. A talking-machine record is the only article of merchandise in the world that literally ‘‘speaks for itself.’’ Hear one Columbia Record and we have told our story. Columbia Graphophone Co. Box J495, Woolworth Building, New York