Judge, 1915-09-25 · page 2 of 28
Judge — September 25, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content rather than political cartoon**. The main visible text is an advertisement for Judge magazine itself, arguing that trade-marks and national advertising serve the public good by standardizing quality, reducing prices, and preventing monopolies. The advertisement defends commercial competition and branding against anti-business sentiment of the Progressive Era. It claims trade-marks empower consumers to identify quality goods and prevent price-fixing. The right column shows a **table of contents** listing various satirical articles and illustrations inside the magazine, including pieces on politics, social commentary, and humor—typical of Judge's format as a weekly satirical publication. No specific political figures or events are caricatured on this visible page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You know these trade-marks through National Periodical Advertising BEFORE the days of nationally advertised trade-marks, competition was based almost entirely upon the price of goods to the middleman. The con- sumer had nothing to say about it. The richest manufacturer could crowd out all of his lesser competitors by re- ducing prices temporarily below cost—thereby forc- ing them to sell out to him or go into bankruptcy— then he had a vea/ monop- oly and could cheapen quality and raise prices as much as he saw fit. When competition developed again, he could repeat the process—and he not only could do these things but he did do them. There can be no monopoly in advertising; therefore, today one manufacturer stands as good a chance as another to win favor for his trade-mark, so long as he backs up his advertising and his trade-mark with quality. And the trade-mark makes the consumer the deciding factor in all purchases, be- cause it enables him to identify the goods. Trade- mark, and the advertising that makes them known, are the two things that do most to standardize quali- ties, permanently reduce prices and prevent com- mercial piracy. Trade-marks and national advertising are the two greatest public servants in business today. Their whole tendency is to raise qualities and standardize them, while reducing prices and stabilizing them. J udge The Happy Medium MEMBER OF THE QUOIN CLUB THE NATIONAL PERIODICAL ASSOCIATION Pie OR SRN Ty PaO ot S200 it « Vel INN 6a ee Vol. LXIX. September 25, 1915 Na im right, 1915. by Les C Katered af the Bont pda deg ane New Wyatt Bui ine, Wahisge'8.c. zh John A. Sleicbe PS Groot BE. Hamil CONTENTS Cover Design : 2 “ Prepared- ness” . + S.Knoz The Husking Bee 1 at Yapp's Crossing + + John Gruelle Editorials : or Noah? The Leveler Brief Decisions The Last Word (page illus- tration) + + Orson Lowell The Old Man + + Walt Meson A Motor Maid . + Clinton Scollers The Four Phases of Fash- ion'’s Freaks + Terrell Love Heliey A Little Hint Tudor Jenks The Innocent Bystander — Richard S. Greg Somewhat Out of Place Tom P. Morgex The Widow . = Lee Skippey His Piteous Appeal (page il- lustration) « + Tony Sarg Between Curtains CALM, Truth in High Places =. JL. Harbour A Yearn We All Entertain at Times. An Interrupted Dinner (illus- tration by Fellowes) + JA. Waldron Ege View Notes. . Leslie Van Exay The Modern Woman: Sul- frage Facts and Fancies Anna Cadogan B: The American Press Humor- ists Everybody Works but Mother Marie Hedalsky From a Sinner’s Diary . Lynette Freemire Yarns of the Ballplayers Ed A. Goesey Oversea Humor, Stories with Smiles, Passat the Mustard, and Jest and Verses by JUME Humorists. The Comedy of Life in Pictures, by Gort Jones, Zim, H. PB. Martin, Ray Roks, 8,8. Fuller, Machefert, Bryans, Barksdale Regn, Westmacott, C. W. Hakles, F. L. Fithio, Chester L. Garde, and others. Tennyson J. Dit 1914, 10 cents; . Postage free in the United States, its ss dees ol a Mexico, To Canadian Provinces add 50 cents 87% postage ; to all foreign countries add $1.00 a yeas. Marquette B NEW ENGL bveRtish Tremoat Building =~