Judge, 1915-09-11 · page 28 of 28
Judge — September 11, 1915 — page 28: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It's a Bull Durham smoking tobacco ad from *Judge* magazine, featuring a social scene at what appears to be a billiard hall or gentleman's club. The image shows well-dressed figures—men in formal wear and women in period dress—gathered around a pool table. The ad uses aspirational imagery to market hand-rolled cigarettes as sophisticated and socially desirable. The "Roll Your Own!" slogan promoted the practice of rolling loose tobacco into cigarettes, positioning it as fresher and more satisfying than factory-made options. The text emphasizes Bull Durham's "alert, healthy, youthful taste"—marketing language that would be shocking today given tobacco's known health effects. The bull logo and offer of free rolling papers and instruction booklets were standard tobacco marketing tactics of the early 20th century. This represents pre-regulation advertising when such claims were uncontested and health warnings nonexistent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Roll Your Own!” A fresh, hand-rolled cigarette of “Bull” Durham makes a smoke that’s as lively and brisk as a pure-ivory billiard ball. ‘Bull’ Durham has the alert, healthy, youthful taste—the snap and sparkle that gives the “punch” to a cigarette. That's why so many more thousands of live smokers have become “‘roll-your-own” enthusiasts during the last few years. GENUINE ‘BULL DURHAM .. package of SMOKING TOBACCO ae each Se No other tobacco has the unique, mellow-sweet mildness and the delightful aromatic fragrance of “Bull” Durham. Made exclusively from mild, ripe Virginia-North Carolina “bright” tobacco leaf, “Bull” Durham has that distinctive quality which has made it the favorite smoke of three generations. “Roll your own” cigarette with “Bull” Durham and get more genuine satisfaction out of smoking. e 4 Booklet, showing correct way to “Roll Your both be m > any address in’ U.S. on request, Address “Bull” Durham, Durham, oot THE AMERICAN TOBACCO COMPANY