Judge — September 11, 1915 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not satire**. It promotes "The Complete Works of Voltaire" — a 22-volume English edition being sold by subscription. The left illustration shows a figure (presumably Voltaire) in 18th-century dress, positioned as an intellectual authority. The text celebrates Voltaire as a "chief of ideas" whose writings influenced the French Revolution and American independence. The "Literary Event of the Century" heading uses a Victor Hugo quote comparing Jesus and Voltaire to elevate the philosopher's cultural significance. Rather than satirizing Voltaire or making political points, Judge uses this prestigious historical figure to market the books to educated American readers, positioning Voltaire ownership as a mark of intellectual sophistication. The advertising copy emphasizes comprehensiveness, rarity of the original plates, and competitive pricing—standard sales tactics.