Judge, 1915-08-14 · page 28 of 28
Judge — August 14, 1915 — page 28: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes Repetti Caramels, a candy brand sold in New York drugstores (note the early 20th-century practice of selling confections in pharmacies). The "pink package" branding strategy is the focus. The ad emphasizes: 1. **Distribution expansion**: Repetti is recruiting drugstores nationwide as retailers 2. **Quality messaging**: Positioning as "King of Caramel Makers" 3. **Consumer activism**: Encouraging customers to pressure their local druggist to stock the line if unavailable 4. **Direct marketing**: Offering a trial package for 25 cents The decorative floral borders and elegant typography reflect period advertising aesthetics. There is **no political cartoon or satire here**—Judge magazine apparently sold advertising space to commercial products alongside its editorial content, as was common in early 20th-century publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Insist on the Pink Package CARAMELS “King of “There is nothing just like Caramel Makers” CARAMELS’ We are daily adding leading drug stores through- out the country to our list of customers. This is due not only to the quality of Repetti Products, our reputation for fair ieee and our national adver- tising, but also to the selling help we give to those who carry Repetti Chocolates and Caramels in stock. If you find that YOUR druggist does not carry the Repetti line, and if he is a man you care to recommend, suggest to him that he send in his application, because we want YOU to get our candies regularly. A generous trial package of our celebrated Repetti Caramels will be sent prepaid for twenty-five cents in stamps or coin. , Fifth Avenue at 42nd Street, and 30 West 34th Street (near the Waldorf), New York