Judge, 1915-07-31 · page 23 of 28
Judge — July 31, 1915 — page 23: what you’re looking at
What you’re looking at
This page combines college humor with advertising. The left side features "With the College Wits"—a collection of brief jokes sourced from various college humor magazines (Penn State Froth, Princeton Tiger, Michigan Gargoyle, etc.). These jokes mock college students' romantic misadventures and dating conventions of the era: couples at games, awkward porch scenes, and the prevalence of Ford automobiles among young people. The right side is dominated by a Schlitz beer advertisement claiming beer is "a Food in Itself" that aids digestion—a common health claim for beer during Prohibition's approach or pre-Prohibition era. The ad emphasizes the brown bottle's protective qualities. The page also advertises the Thousand Islands resort and Murray Hill Hotel. **What modern readers miss**: The college humor reflects early 20th-century dating rituals and social conventions; the Schlitz ad's health claims would be considered false advertising today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1 | With the College Wits ‘A Definition—Chautauqua—A cross be- circus and a prayer meeting; the and of the celluloid collar. — Pitt Panther. At the Game—Sle—Oh, goody, goody! The pitcher's hit him at last! Does that win the game now?—Penn State Froth. She Knew from Father—‘Ma, what's discretion?”* « cretion is the bettor’s part of valor.’” —Princeton Tiger. He—I guess I'll go now. She—One should never guess; one should always be sure.—Michigan Gargoyle. Things That Never Happen He—Why not stay out a little longer? It's early yet? She—I know; but the bill for this canoe is already $4.75, and I'd rather not have it cost you any more.—Michigan Gargoyle. Where It Originated—Batch—Where did the saying, ‘‘A widow's weeds,”’ originate? Hellor—With a “grass widow,"’ I should think.—Dartmouth Jack 0” Lantern. On the Porch—S/e—Oh, Charles, it is so cold! I would like to have something around me. He—What would you care to have? She—Oh, anything And he brought a shawl.—Michigan Gar- goyle. Sure—'‘Did your w stop when you dropped it on the floor? “Sure; you didn’t think it would go on through, did you?’’—Yale Record. And It Was a Ford!—Ovwner of a portable house (greeting guest)— Welcome to our home! Guest—Thanks just as much, but I haven’t got room for it in my auto.—Harvard Lampoon. A Watery Duet A charming young singer called Hannah Got into a flood in Montana. As she floated away, Her sister, they say, Accompanied her on the piano. —Penn State Froth. A Bottle of Schlitz —a juicy steak —a baked potato A feast fit for a king. There is nothing so good, nothing that makes food taste so good, as a bot- tle of Schlitz. Schlitz is a Food in Itself It is all healthfulness; it’s an aid to digestion. The Brown Bottle keeps out the light, protecting its purity from the brewery to your glass. of See that crown ts C) branded “Schlitz” Order a case today eBeerThat Made Milwaukee Famous | ODERN and comfortable. Yachting, motor | Thousand Islands MOST FASCINATING RESORT IN AMERICA Murray Hill Hotel LOCATED ON MURRAY ISLE, PRETTIEST OF GROUP fine boating, canoeing, _ fishing bathing | 300. | beach, golf, tennis, dan orite resort: | best families. | Accommodates Reasonable } Write for illustrated booklet FRANK M. ROGERS, | | | 1 | |