Judge — July 31, 1915 — page 2: what you’re looking at

What you’re looking at

This page is primarily an advertisement rather than editorial content. It advertises Columbia Records' double-disc records priced at 65 cents, emphasizing that they "fit your machine." The ad features the Columbia Graphophone Company logo and lists their New York headquarters (Box G-445, Woolworth Building) and Toronto office address. The messaging suggests this is from an era when phonograph machines were becoming common household items, and record compatibility was a selling point—different manufacturers used different formats. The advertisement targets consumers concerned about whether records would work with their existing equipment, a practical concern of the early phonograph industry.