Judge, 1915-07-10 · page 28 of 28
Judge — July 10, 1915 — page 28: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement**, not satire or political commentary. It's a genuine Bull Durham tobacco ad from an early 20th-century *Judge* magazine. The image depicts well-dressed men in hats in what appears to be a tropical or colonial setting (palm trees visible), suggesting Bull Durham's aspirational appeal to "smart, active, virile young manhood the world over." The ad's key selling point: customers could purchase loose tobacco and rolling papers to hand-roll their own cigarettes—cheaper and more customizable than factory-made cigarettes. The company offers free instructional booklets and cigarette papers as incentives. The marketing emphasizes masculinity, sophistication, and personal control ("the way *you* want them"), common tobacco advertising themes of the era. There is no satire present—this represents straightforward early-1900s product promotion in what was primarily a humor magazine but carried advertisements like any publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Roll “Bull” Durham and the World Rolls with You “Bull” Durham tobacco in fresh-rolled cigarettes is smoked by smart, active, virile young manhood the world over. There's smacking, mellow-sweet flavor and relish to every puff of this famously good tobacco, that fit right in with youthful spirits and enthusiasm. ‘There's im- mense satisfaction in making your own cigarettes just the way you want them, with the fresh, flavory tobacco you like best of all. GENUINE 6 99 BULL DURHAM . -:: m package of ‘ SMOKING TOBACCO CE: The millions of “Bull” Durham smokers are men of wide tobacco-experience. They have used tobacco in many forms. They prefer “Bull” Durham in fresh, hand- made cigarettes above all—because of the supreme tobacco satisfaction and whole- some, lasting enjoyment insured by “rolling their own.” “Bull” Durham is distinguished from all other tobaccos by its wonderfully pleasant, unique aroma. This fresh fragrance is combined in “Bull” Durham cigarettes with the most delightful mildness, mellowness and smoothness—a smoke of unusual character. An Illustrated Booklet, showing correct way to “Roll Your Own” Cigarettes, and a package of cigarette papers, will both be mailed, free, to any address in U.S. on request. Address “Bull” Durham, Durham, N. C., Room 1288. THE AMERICAN TOBACCO COMPANY