Judge, 1915-07-03 · page 23 of 32
Judge — July 3, 1915 — page 23: what you’re looking at
What you’re looking at
This page is primarily a **B.V.D. underwear advertisement** disguised as editorial content. The large photograph shows men at a camp, presumably modeling or promoting the product. The ad uses patriotic, masculine appeal: B.V.D. underwear is positioned as worn by "red-blooded, right-living men" engaged in wholesome activities like camping and sports. The text emphasizes comfort, durability, and quality—practical selling points for the era. The framing as "Camp B.V.D." transforms product placement into lifestyle marketing, suggesting the underwear enables an active, outdoor American life. This was a common early-20th-century advertising strategy: associate consumer goods with desirable social values and activities rather than simply listing features. The "Lazytown Local News" section above contains humorous rural vignettes that fill space and provide editorial cover for the advertisement-heavy page, typical of *Judge* magazine's format blending humor with commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lazytown Local News By GEORGE BINGHAM HE postmaster, who was a stanch Repub- 2 lican up to the time of the last national fectly election, and who cunningly changed his cl, |] jolitics while no one was looking, has de- nce, cided to remain neutral for a while yet, on the possible outcome of the election next year. nd, |) Jefferson Potlocks raised a fine crop of broom corn last fall, and after having just Doge finished making it up into brooms, started alaxy out with a wagon load of them to Thunder- worl ation and other points, Wednesday morn: Piffte ing. But when in the vicinity of the Gan- der Creek bridge, the team ran away and swept down the road for some distance. A presidential possibility is a large- minded person entirely surrounded by en- thusiastic constituents. Clab Hancock, who is a constant reader of the Tickville Tidings and who has been married three times, says he enjoys reading the obituaries, but always skips all marriage write-ups. Yam Sims attracted a lot of attention at Tickville Monday by trying to ride his mule up close to where a brass band was playing. Anew globe map of the world has been bought by the trustees for the school in the Calf Ribs district. It revolves on a wire axis, and Slim Pickens has applied for the job of keeping it going at the necessary rapid speed while the geography class is reciting. Agood many attended the discussion at Bounding Billows Thursday night. The question was one that has never yet been settled, being entitled, ‘‘Ought a-Man Get Married?’’ The negative side won, as the judges have all been married one or more times. Slim Pickens fell through a crack in the Gander Creek bridge Tuesday morning. The accident came as quite a surprise to him. ul 20 ior it boiled story ives a z pic Miss Gondola Henstep has gone to writing for a farm paper on how to raise chickens and will raise one this spring as an experi- ment. Tobe Moseley, who always keeps a focus on the prospects of the blackberry crop, re- ports that there will be a big yield this sum- ig if somebody else does not gather them all, blisher atched vrough $s autr Ellick Hellwanger has been arrested for PL sitting down too hard on the front porch at the post-office. run!” Identification oman For happiness I make no plea, Nor ask that wealth should come to me; But only this, could Fate decree it— To know my good luck when I see it. ord of got 0 ng, 3 “Welcome To Camp B.V.D.” Fe they named it ‘‘Camp Comfort,” but they’ve changed it to ‘‘Camp B.V.D.’’, because nothing calls up the thought of Summer Comfort so instantly as B.V.D. It’s the Underwear of red-blooded, right-living men who find clean fun in keen sport, from tramping to camping. You—welcome to Camp B.V. D. even though you’ re desk-bound and town- chained! Wear it, and be coo/ and comfortable all summer long. It won’t bind or irritate. It lets the air at your body. It wears long and washes fine. You are sure of its quality of material, integrity of make and true-to-size fit. On every B.V. D. Undergarment is sewed This Red Woven Label B.V.D. Union Suits (Pat. U.S.A. 4-30-07) $1.00, $1.50, $2.00, $3.00 and $5.00 the Suit. B.V. D.Coat Cut Undershirts and Knee Length Drawers, $0c., 75c., $1.00 and $1.50 the Garment. (Trade Mark Reg, US Pat. Of, and Foreign Countrics) Firmly insist upon seeing this label and firmly refuse to take any Athletic Underwear without it. The B.V.D. Company, New York. London Selling Agency: 66, Aldermanbury, E. C. WANTED—ANF IDEA! - WHO CAN THINK OF SOME | ,, BENRY LINDENMEYR & SONS simple thing to patent? Protect your ideas, they may bring ker Street you wealth. Write for “Needed Inventions’ ard “How to Nom, $2704 and a6 Eieeckee, Get Your Patent and Your Money.” Randolph & Co.. 20 Reekman Street, New York and &2 Clinton Street, Newark, N. J, Patent Attorneys. Dept. 129, Washington, D. C. ALL KINDS OF PAPER MADE TO ORDER 20% DOWN 10t A MONTH ‘Tec eetbrcatitel Dime ary the Bonin capacity 1S d abeolateh 1 y certificate ft sly gertect. LYON DIAMONDS ere It Quality, Blaw-white. en psent prepa J. ML LYON & CO., ‘erste, 7472 Nassau St, NEWYORK,