Judge — June 19, 1915 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not satire or editorial content**. It's a Kelly-Springfield Tire Company advertisement from their Akron, Ohio headquarters. The illustration shows a fashionable woman with an umbrella standing before parked automobiles, establishing an aspirational lifestyle context. The ad's argument uses an analogy: just as machine-made clothing and shoes are cheaper than hand-sewn items yet still quality products, so too are machine-made automobile tires cheaper than hand-made ones. However, Kelly-Springfield claims a distinction—their tires are "made slowly and carefully by hand" for durability, positioning hand-craftsmanship as a premium feature justifying their product against cheaper machine-made competitors. The ad targets affluent consumers valuing both economy and quality.