Judge, 1915-06-19 · page 2 of 24
Judge — June 19, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. It's a Kelly-Springfield Tire Company advertisement from their Akron, Ohio headquarters. The illustration shows a fashionable woman with an umbrella standing before parked automobiles, establishing an aspirational lifestyle context. The ad's argument uses an analogy: just as machine-made clothing and shoes are cheaper than hand-sewn items yet still quality products, so too are machine-made automobile tires cheaper than hand-made ones. However, Kelly-Springfield claims a distinction—their tires are "made slowly and carefully by hand" for durability, positioning hand-craftsmanship as a premium feature justifying their product against cheaper machine-made competitors. The ad targets affluent consumers valuing both economy and quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
you can buy a machine-made automobile tire Of COUT SC — cheaper than the hand-made Kelllky-Sprimgfield So, too, you can buy ready-made, machine-stitched clothing cheaper than the hand-sewn custom garment. Or machine-made shoes cheaper than the smarter and more durable hand-made patterns. Like other articles of genuine quality, Kelly-Springfield tires are made slowly and carefully by hand because that is the one best way to give them maximum durability and wear. For the best results Kelly-Springfield hand-made tubes should be used with Kelly-Springfield tires. Their use in combination prevents needless punctures due to chafed, ill-fitting tubes. Send to 229 West S7th Street, New York City, for ‘Documents in Evidence,’’ which tells the experience of others Kelly-Springfield Tire Company Akron, Ohio Branches in all Principal Cities