Judge, 1915-06-19 · page 17 of 24
Judge — June 19, 1915 — page 17: what you’re looking at
What you’re looking at
This page consists primarily of **book reviews** and a **B.V.D. underwear advertisement**—it is not a political cartoon. The left column features Robert Mountsier reviewing current books, including works on theater, war novels, and fiction. These are straightforward literary critiques typical of Judge's cultural coverage. The dominant image is a **commercial advertisement** showing a man counseling another about stress relief. The ad's humor is motivational rather than satirical: a worried man with a furrowed brow is told to "cool off" by wearing B.V.D. brand underwear, implying that comfortable clothing promotes mental calm. The tagline plays on this: keeping your body cool helps you "cool down in mind." Below is a **diamond sales advertisement** from Basch & Co. in Chicago. **For modern readers:** This page illustrates how Judge balanced cultural criticism (book reviews) with commercial advertising. The B.V.D. ad represents early 20th-century marketing that connected everyday products to emotional well-being—a precursor to modern advertising psychology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| of fifty ave, fits, ven tidy xin did JUDGE'S BETWEEN COVERS |; | By ROBERT MOUNTSIER Passing Sentences ope THEATER OF IDEAS,”’ by Henry Arthur Jones. Here is Henryarthur- jones cutting capers in a preface. He doesn’t stand on his head Bernard Shaw- wise, but he makes those who have ideas for the theater stand on theirs, so that their ideas will be at his feet, where they can all the more easily be kicked about. Of the three plays that come after the acrobatic portion of the show, ‘*The Goal’’ is the best, at least as acted so effectively by Hol- brook Blinn. 66 A NGELA'’S BUSINESS, "’ by Henry Syd- nor Harrison. A novel of American women, a sort of American man and a cer- tain cheap American car. Both sexes, one of them including Henry Ford, can enjoy “Angela's Business,"’ for the author of “Queed’’ and ‘'V. V."s Eyes’’ has put into it his best and a car and people you and I, as Americans, meet again and again in our daily life. RED FLEECE," by Will Levington Comfort. The most powerful war novel produced by the present struggle in Europe. Asa former soldier and war cor- respondent Comfort knows war; he takes the romance out of war and puts it into an affair involving two strong hearts, one be- longing to an American war correspondent, the other to a revolutionist. a 66\MONTESSORI CHILDREN,”’ by Caro- lyn Sherwin Bailey. This book may be recommended to mothers, or to fathers, for that matter and for its matter, because the youngsters in it are Bailey chil- dren. But it sounds better to have the method of training labeled with a foreign name, although it is nothing more than plain common sense. a SOLJAPPY POLLYOOLY,”’ by Edgar Jep- son. This story reads like a cross between a Locke novel and ‘*Pollyanna the Glad."" It contains an angel child, who is translated from a London courtyard to a court, where lords and ladies rub elbows with her—that is, if lords and ladies do such a thing. WPHE NAYV AND SEA POWER," by David Hannay. One of the volumes | of the excellent Home University Library, this little book constitutes a short and at- tractive course in the history of the world’s famous navies, from triremes to dread- noughts. THE VEILS OF ISIS,"* by Frank Har- tis. This collection of short stories isaveritable book of souls, each provided With a window that the author keeps spot- less, even though the soul seen so clearly through it may not be. Garyrighe, U. & A, 191: The BLY. D. Goapecs.” “Now, Now, Cool Off—Get Your B.V.D.’s On!” “H" you are, carrying the ‘Worry’ sign, your forehead all wrinkled up like a raisin. Take it easy, Man! Cool off in body and you'll cool down in mind! “‘Go send the boy to the nearest store for a few suits of B. V.D.Underwear. Tell him to look for the B.V. D. Red Woven Label and to be sure he gets what he asks for. A few suits of B.V. D.—you know, loose-fitting and soft- . feeling—keep you cool all Summer. And say, they put such good stuff into it, that it wears and washes fine. Take my tip, and don’t let me see you like this to-morrow.’’ On every B.V.D. Undergarment is sewed This Red Woven Label CPrade Mark Ret. U. 8, Pat. OF, and Foreign Countries) Firmly insist upon seeing the B.V.D. Red Woven label, and firmly refuse to take any Athletic Underwear without it. B.V.D. Union Suits (Pat. U.S.A. 4-30-07) $1.00, $1.50, $2.00, $3.00 and $5.00 the Suit. BLV.D, Coat Cut Undershirts and Knee Length Drawers, $0c, 7$c, $1.00 and $1.50 the Garment. The B.V.D. Company, New York. London Selling Agency: 64 Alermanbury, EC. ESDIAMONDS 9 JA CLEAR SAVING OF 35%. 22”, rf at tne world's compe|itico-emashing tS GF ae eR .\ emer es DIAMOND Merrett FREE ¢ janthoritative! Gives comicbooks.com