Judge, 1915-06-19 · page 15 of 24
Judge — June 19, 1915 — page 15: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for Nujol, a mineral oil laxative made by Standard Oil Company (New Jersey). The page promotes Nujol as superior to traditional laxatives and cathartics, claiming it addresses constipation's root cause rather than creating dependency. The key selling point: "the longer used, the less it is needed"—contrasting it with habit-forming competitors that require increasing doses. The ad emphasizes Nujol is "not a drug" and acts as a mechanical lubricant, positioning it as a rational, scientific solution. It encourages readers to request a trial pint bottle (75 cents) or write for an informative treatise on constipation treatment. The accompanying bottle illustration and smaller product label reinforce the brand identity. This reflects early-20th-century patent medicine marketing, when digestive remedies were heavily advertised in magazines like *Judge* to mainstream audiences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nujol REG.U.S. PAT. A PURE WHITE MINERAL OIL FOR CONSTIPATION “The longer used, the less needed”’ That is the final test of a remedy—does it do away with the trouble for which it is taken? By that test, the various laxatives and cathartics stand condemned. They do not remove the condition they are supposed to cure. In fact, the longer they are used, the more they are needed. Laxa- tives and cathartics are dangerously habit-forming. By the same test, the mineral oil treatment, used in conjunction with a return to rational habits of eating and exercise, reveals itself as the one logi- cal remedy for constipation. The longer it is used, the less it is needed. Nujol is nota drug, is not absorbed by the system, and consequently can be taken in any quantity without harm. Nujol acts chiefly as a mechan- ical lubricant, although it has the additional prop- erty of absorbing and removing intestinal toxins. By facilitating the natural action of the lower in- testines, it restores the bowels to a normal, healthy condition. Write for “The Rational Treatment of Constipation,” an inform- ative treatise on constipation and the mineral oil treatment, which doctors all over the world are now successfully prescribing. Ask for Nujol at your druggist’s, or send 75c in money or stamps for a trial pint bottle. Address Dept. M. STANDARD OIL COMPANY (New Jersey) Bayonne New Jersey comicbooks.com