Judge, 1915-06-05 · page 17 of 28
Judge — June 5, 1915 — page 17: what you’re looking at
What you’re looking at
This is primarily **automobile advertising**, not political satire. The page features a full-page ad for the Briggs-Detroiter car, priced at $12 (visible in the upper right). The illustrated automobile carries well-dressed businessmen/gentlemen in the vehicle, set against a large moon backdrop—a common artistic device in 1910s-1920s advertising to suggest modernity and aspiration. The text emphasizes the car's remarkable features for its era: rapid acceleration (0-30 mph in 10 seconds), fuel efficiency (15-20 mpg), smoothness, light weight (under 2500 pounds despite 60 horsepower), and roominess. These claims were genuinely competitive selling points during early automobile development. The satire, if any, is subtle—the grandiose claims about "a new world of power" typify the hyperbolic marketing language of the era. However, this appears to be **straightforward advertising** rather than editorial cartoon commentary. Judge magazine regularly featured such advertisements alongside satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
From a standing start to a 30-mile rate in 10 seconds, without a jerk or jar. From express train speed down to a mere drifting — slower than a walk — on high. All as smooth and noiseless as flowing oi Here is a car that develops 60 horsepower, yet records from every section show that it is delivering an average of 15 to 20 miles a gallon. A car of unusual roominess, Yet it weighs less than 2500 pounds. A car that is excess-tired with its regular equipment, 33 x4 inch tires, non-skids rear. ‘The heart of the car is a unit power plant refined fo! BRIGGS-DETROITER COMPA DETROITER 32H. P. long stroke ball bearing high speed m FOUR $985 ine boty along same lines as the Bight. Com; the special strength and low weight of the car. The greatest relative horsepower built into an American car —one horsepower to every 41 pounds. Pistons are aluminum alloy. Carbon cannot form on them. See this car—or better, take a ride in it. The Detroiter dealer will be glad to let you see how it works in every place that gives a car areal test. Write us for folder showing details and car in actual color. , 654 Holbrook Avenue, DETROIT, MICH. Economical of {vel—20 to 2$ miles to the gallon, Roomy. Stream same spting suspeasion, The maximam of loxury in a Four, comicbooks.com