Judge, 1915-05-29 · page 24 of 24
Judge — May 29, 1915 — page 24: what you’re looking at
What you’re looking at
This is primarily a **Repetti candy advertisement** with a satirical cartoon header. The small cartoon depicts "Bettina," a society woman in bed reading her mail—satirizing the leisure-class lifestyle. The accompanying verse by C.L. KM. mocks high society's pretense of ease, suggesting that even wealthy women like Bettina are actually "toiling" (ironically, by merely reading correspondence in bed). The joke targets the self-important complaints of the idle rich about their supposedly demanding lives. The advertisement itself frames Repetti as a prestigious "New York Institution" (established 1889), appealing to the five million women annually visiting NYC to shop. It positions Repetti caramels as exclusive, imitated worldwide, and of uncompromising quality. The pitch emphasizes both retail availability and direct mail options, with a money-back guarantee. The page reflects early 20th-century consumer culture and class attitudes, using gentle satire to sell luxury confections to affluent women.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OCIETY, they say, is ease, Do not believe that, if you please. Bettina toils so hard, she’s led, Each morn to read her mail in bed. C. L. KM. ORE than five million women come to New York City from north, west and south each year to make purchases. What brings them to New York > Principally the wonderfully attractive shops where madame and mademoiselle can purchase the things unusual; the things not obtainable elsewhere. Established 1889 is not merely a maker of fine confections: Repetti is a New York Institution: its products are imitated the world over. is nothing just like Repetti's Caramels.” In New York it is well known that “the finest candy comes from Repetti,” and that “there Such a reputation is enviable indeed, and Repetti is now ready to serve all who are satished with nothing but the best. We are placing our goods in the leading drug stores throughout the country. We are selling them direct: the goods will always be fresh. If you are ever disappointed in any Repetti’ Product it will only be necessary to communicate with the dealer where it was purchased or with us, and your money will be im- mediately refunded. Wherever you find Repetti Products sold you will find the most enthusiastic supporter of Repetti, for our representa- tives are fairly treated, and besides they like the way Repetti Products sell. If you find that your cruggist does not carry the Repetti line, and if he is a man that you care to recommend (for we do not make a Repetti agent of every druggist who applies) suggest to him that he send in his application, because we want YOU to get our candies regularly; or better still cut out this advertisement and show it to him. He will appreci- ate it. Al generous package of Repetti Caramels will be sent prepaid for twenty-five cents in stamps or coin. 30 West 34th Street (Near the Waldorf), New York