Judge, 1915-05-22 · page 2 of 24
Judge — May 22, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement for Nujol mineral oil**, not political satire. The Standard Oil Company (New Jersey) marketed Nujol as a constipation treatment. The ad uses **World War I as a marketing angle**, claiming that during the war, America lost access to Russian mineral oil (previously imported through German and Belgian refineries). This created a supply crisis, but doctors had discovered mineral oil's medical benefits for constipation treatment. The company positioned Nujol as solving this wartime shortage while meeting genuine medical demand. The two bottles shown are product images. There's **no cartoon or satire**—this is straightforward advertising leveraging wartime circumstances to promote a laxative product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE WAR GAVE YOU Nujol REG.U.S. PAT. OFF. The Pure White Mineral Oil for the Treatment of Constipation YEAR ago America was’ getting practi- A cally all its minéral gt] from German and Belgian refineri¢és, where it was manufactured from Russian crudes. Then came the war. Importations ceased, and soon Russian mineral oil was obtainable only at prohibitive prices. But mineral oil had become a vital necessity. Doctors everywhere were prescribing it. Thousands of men and women had found the mineral oil treatment for constipation of inestimable benefit. Recognizing the existence of this widespread demand, the Standard Oil Company (New Jersey) now offers in Nujol an American mineral oil equal in every re- spect to the best vrade of Russian oil. Nujol is pure white, odorless and tasteless. It is produced under the most exacting condit the laboratories of the world’s ure: oil refiners, forms strictly to the requirements of the mineral oil treatment for ¢ ipation, which is recognized as one of the most important of recent discoveries in medicine. Write for “Vhe Rational Vreatment of Constipation,” an informative treatise on constipation and the mineral oil treatment. Ask your drug- ist for Nujol, or send 75c. in money or stamps for a trial pint bore. Address Dept. M. STANDARD OIL COMPANY (sew JERSEY) BAYONNE NEW JERSEY