Judge, 1915-05-15 · page 23 of 24
Judge — May 15, 1915 — page 23: what you’re looking at
What you’re looking at
This page is **primarily advertisements**, not satire or editorial content. It features hotel promotions from the early 20th century. The ads showcase upscale resort destinations popular with wealthy travelers: the Granliden Hotel (Lake Sunapee, New Hampshire), Hotel Cumberland (Times Square, New York), and Hotel Aspinwall (Lenox, Massachusetts). They emphasize amenities like golf courses, tennis, horseback riding, and modern conveniences (private baths, screened windows, fireproof construction). The only non-advertising content is "Send for Catalog," an editorial piece by the Advertising Manager titled "Judge: The Happy Medium." This advocates sending for product catalogs as a smart consumer practice, legitimizing advertiser claims through direct investigation. **This reflects early advertising philosophy**: products should withstand customer scrutiny, and requesting catalogs demonstrated genuine manufacturer confidence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
) oo “ tay ma ret . ss sible for his produce N the heart of the famous Berkshires. One of the most test £, Ki, bf, bl | fashionable and attractive resorts in this country. Ac- ong commodates 500 guests. Three Golf Courses; Tenni ce Advertising Manager. Saddle Horses; Driving; Motoring; Dancing, etc. Fur wie nished Cottages to rent for the season. Write for circular. GRANLIDEN HOTEL Lake Sunapee, N. H. T the Gateway to the White Mountains. On the A Ideal Tour. Fine Golf Course; Saddle Horses; Tennis; Bathing; Boating; Canoeing and Fishing, as good, if not the best in New England. Fine Motoring. Accommodates 300 guests. Furnished Cottages to rent for the season. Write for circular. Address W. W. Brown, Hotel Manhattan, 42nd St., New York City, until June Ist; after that, Granliden Hotel, Lake Sunapee, N. H. Open June 16th to Oct. Ist. Hotel Aspinwall, Lenox, Mass. In the heart of the famous Berkshires, under the same management. “Send for Catalog’’ When an advertiser offers to send you a catalog or a sample of his product, it’s to your advantage to send for it, if you're interested in buying something of the kind advertised. In this way you can find out for yourself if his product will serve the very purpose you're thinking of using it for. Frequently, too, you'll receive sugges- tions which will make such a product more valuable to you than you had anticipated. Naturally he would not offer to zo to this expense if he did not feel sure that his product had genuine merit; if he did not welcome your careful investiga- tion, so that your satisfaction from your purchase would be assured. Intelligent dealers are always glad to have you ex- amine advertised goods; glad to add their endorse- ment to that of the manufacturer who, by signing his name to his advertisement and by putting his trade- mark on his product, makes himself directly respon- Judge The Happy Medium HOTEL CUMBERLAND (In the Center of Attraction) BROADWAY AT 54TH STREET, NEW YORK, N. Y. Near SOth Street Subway and 53rd Street Elevated FIREPROOF NEW MODERN All outside rooms. Every room has private bath. Every bathroom has outside window. Hardwood polished floors thruout. Oriental tugs in every room. Most home- like and best hotel accommodations in New York. Rates Reasonable. $2.50 with bath, and up TEN MINUTES’ WALK TO 40 THEATRES Excellent Prices Restaurant Moderate Send for Booklet HARRY P. STIMSON (Formetly with Hotel Imperial) Only New York Hotel Window Screened Throout Pei eat pes 14 Rt yt mes, HOTEL ASPINWALL Lenox, Mass. W. Brown, Hotel Manhattan, 42nd St., New York City, until June Ist; after that, Lenox, Mass. Open June 19th until late in Oct. Granliden Hotel, Lake Sunapee, N. H. Gateway to the White sing Mountains, under the same management. to Co, L_ _ comicbooks.com