Judge, 1915-05-15 · page 2 of 24
Judge — May 15, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising for Johnnie Walker Red Label whisky**, not political satire. The cartoon depicts two mountain climbers—labeled "English Climber" and "American Climber"—on a steep peak. The English climber claims his discovery is "something like a drop," while the American climber identifies it as Johnnie Walker Red Label whisky from a "non-refillable bottle." The ad's joke plays on national rivalry: the English climber mistakes premium whisky for a mere water droplet, while the American recognizes superior quality. The advertisement emphasizes the whisky's guaranteed age (over 10 years) and consistent quality worldwide. The Judge magazine framing suggests this satirical comparison appealed to American readers' competitive pride.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Born 1820 —Srill going strong. - _ il } g English Climber (looking over): “TI say, THAT'S SOMETHING LIKE A ‘ DROP’—EH, WHat!” American Climber (otherwise engaged); ‘ Brtizve ME, 171s SOME prop, 11’s ‘JoHNNIE WALKER Rep Laset’—straight out of the non-refillable bottle.” The satisfaction of getting a whisky of undoubted superiority is only equalled by the certainty of always getting it at its best———that is why ‘“Jounnie Waker” is put in the non-refillable bottle. Every drop of “ Johnnie Walker” Red Label Whisky is over 10 years old. GUARANTEED SAME QUALITY THROUGHOUT THE WORLD. Agents: WILLIAMS & HUMBERT, 1158 Broadway, NEW YORK. Joun Waveer & Sons, Lrp., Waisky Disticvers, Kinmarnock. comichooks.com