Judge — April 24, 1915 — page 24: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not editorial satire. It promotes Fatima Turkish blend cigarettes by Liggett & Myers Tobacco Company. The ad depicts an office scene where a well-dressed man leans toward a seated businessman's desk, apparently offering or discussing cigarettes. The tagline reads "Distinctively individual—anywhere," positioning the product as a sophisticated, portable choice for professionals. The lower right shows a Fatima cigarette package. This represents typical early 20th-century advertising strategy: using elegant imagery and aspirational office settings to market cigarettes to the business class. The "Turkish blend" designation was a major selling point of the era, suggesting exotic quality and premium status compared to domestic varieties.