Judge, 1915-04-10 · page 24 of 24
Judge — April 10, 1915 — page 24: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. It promotes an offer by two major publishers (McClure Publications and Metropolitan Magazine Co.) to help the writer **Morgan Robertson**, described as an aging, impoverished author of sea stories. The top cartoon illustrates Robertson's famous story "Primordial"—about a boy and girl cast on a desert island, having never seen another human. This appears to be the hook to interest readers in his work. The bulk of the page is a charitable pitch: Robertson was forced to write despite lacking formal education, became famous for acclaimed sea tales, but received little financial reward. The publishers now offer his autographed 4-volume collected works **free** if readers subscribe to their magazines for one year at discounted rates. This reflects early 20th-century publisher marketing—leveraging a sympathetic "struggling genius" narrative to boost magazine subscriptions while providing Robertson modest royalties. The offer's modest cost (10¢ to start, then 50¢ monthly) positioned it as accessible and benevolent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Neither Ever Saw a Human Being of three is east on a desert island—all that’s left of a ship's company. On the baby girl is cast up. Both grow u think—throws a light on how our pr ¢ title of this story is ‘*Primordial,”’ and it is one of many ies Pf in = e Rex Beach, Booth ‘Tarkington, Robert W. Chambers and others say are some of the best stories ever written by an American author. Today the writer of these stories is old, broken and penniless. You Can Help a Genius Come Into His Own and Get These Personally Autographed Books Without Charge For years he had been a sailor before the mast, «nd — stories of mutiny — of good fights -— of reseue then, when he was 86 years old, came the impulse to. shipwreck—stories of brutality—of crimes and. sha 4 Volumes write. He never had any education in the regular sense, —stories of cour and wild daring—stories wild as 30 Stories but he had to write. He had within him so strong an hurricane. But tales of the and battle are 1 1,000 Pages impulse that he was forced to write. all that he wrote. His fancies play about all conditions of life. ‘There are stories of love and of sweet and tender | 300,000 Words w is fi of a dreary 1 n He wrote his first story on the washtub « ¥ women and the marvelously beautiful story of the boy | Good paper— little room, while his wife watched him with discouraged . ; . horn blind whose father brought him up to believe that new type— 2 “ all the world was also blind. bound in hand- tribute at $1.00 a day, he wrote his first story. 2. ONe some red cloth binding — uni- form edition — with titles ff sail 1 ; littl 1 fi : : stamped in gold. ous, mean —stories of sailing vessels — square-rigg: got very little money. And fame is a poor substitute for Each set signed eyes. On the back of circulars, which he was to dis- At once he was famous. [lis stories began to appear Yet to-day Morgan Robertson is old and poor, !0r everywhere. He wrote the atest sea stories that ever his stories appeared in the days before mag: have been put on paper—laughing, stirring, trag i- big prices to authors, and thor in the old days beefsteak. by. the author Two big publishers—The McClure Publications and The Metropolitan Magazine Co.—have joined forces to give this writer the reward and recognition due him Here Is Our Offer We will send you a handsome autographed set of Morgan Robertson's best works in 4 volume without charge—WE, will pay for them—WE will pay the cost of getting them to you—and WE will pay a royalty to Mr. Robertson—if you will pay for one year’s subscription to MeClure’s, Metropolitan, and The Ladies’ World at less than retail prices and in little installments. Send You will receive at once the set of books and the first copies of Metropolitan Only yicjure's and The Ladies’ World. "You then send us. 300 a month fore 10c Now months. And that’s all. If you prefer to pay all at once send only $3.75 with order, (Personal checks accepted.) For a set in handsome 3-+ Leather binding, send $6.50 with onde dian and foreign postage ext Magazines may be sent to different addresses if desired. If you present a subscriber to either magazice your subscription will be extended.) Ge eatin ae McClure’s Magazine 251 Fourth Ave. New York