Judge, 1915-04-03 · page 24 of 24
Judge — April 3, 1915 — page 24: what you’re looking at
What you’re looking at
This is primarily a **tobacco advertisement**, not political satire. The page shows a "Bull" Durham smoking tobacco ad from The American Tobacco Company. The illustration depicts well-dressed men in formal attire at what appears to be an upscale social gathering—a banquet or club setting. The advertisement's appeal is to **class aspiration**: it markets roll-your-own cigarettes as a marker of sophistication and wealth, claiming that fashionable men of "prominence and experienced tastes" smoke this brand. The key sales pitch is social conformity disguised as distinction—by rolling your own "Bull" Durham cigarettes, the reader supposedly signals membership among refined connoisseurs. The ad offers free instructional materials and cigarette papers to encourage the practice. This reflects early 20th-century advertising strategy: selling products not just for use, but as badges of social status. The page contains no apparent political cartoon or satire—it's straightforward commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“When Good Fellows Get Together” You will find fresh-rolled cigarettes of deliciously mellow “Bull” Durham in evidence at banquets, club smokers and other social gatherings of men of wealth, prominence and experi- enced tastes. In the fragrant smoke of this mild, delightful tobacco formality gives way to: congenial good-feliowship. If you would be fashionable, expert in the company of connois- seurs, you “roll your own"’—and your tobacco is “Bull” Durham. GENUINE ‘BULL DURHAM SMOKING TOBACCO Aah fer FREE pack: To millions of experienced smokers there is no other tobacco fra- aw ceeniGe ‘cask grance comparable to the wonderful, unique, mellow-sweet flavor of “Bull” Durham—no other cigarettes so fresh, tasty and satisfying as those they roll for themselves with this golden-brown, bright Virginia North Carolina tobacco. Roll a “Bull Durham cigarette today —you will ex- perience a distinctive form of tobacco enjoyment. An Illustrated Booklet, showing correct way to FREE “Roll Your Own” Cigarettes, and a package of ciga- rette papers, will both be mailed, free, to any address in U.S. on request. Address “Bull” Durham, Durham, N. C., Room 1288. THE AMERICAN TOBACCO COMPANY