Judge — March 27, 1915 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

*. F ollowing a Thousand Leaders NE man’s opinion means much or little— depending upon the man. The opinion of a thousand broad-gauged business men demands consideration. _ The Scientific American recently asked over a thousand business men—executives—if they read the paper, and if so, what they thought of it. Over a thousand replied. They read Scientific American, and not only did they read it—“It served them”—“It was necessary to them”—‘Tt helped them in their business’—“It had contributed to their success”—‘“They got ideas and suggestions from its pages”— “It kept them in touch with industrial progress’—“It gave them information they could not get elsewhere”—“‘It was as necessary as their daily paper’—‘‘Its information had saved them thousands of dollars” —*“It was passed from department to department” (This in several big industrial con- cerns)—“It was regularly routed among employees”—‘Marked copies were sent from one executive to another"—“It was looked upon as a necessity in keeping pace with the times”—“It was a very successful help in working out big problems”—*As the best paper of its kind in the world”—“As the best magazine available to keep a busy man well posted on scientific and engineering matters.” These and a hundred others were the comments made. And why not—! Scientific American is published for the busy man—the executive—the man who knows that each day brings some new idea, some new method, and who profits thereby. Readers of the Scientific American know the great value of the information regarding industrial progress and scientific achievements, to be found in the pages of each issue. They know, too, that they will find articles authoritative, accurate, and concise, about all the really big and important things hap- pening anywhere in the world. The Scientific American is covering the present conflict in Europe in a most thorough and inter- esting way, both through its War Issues and its series of articles in the regular issues. Every phase "SCHENTIFICAMERICAN of this great scientific War is being carefully and authoritatively treated in an interesting and under- 4a s *% standable manner. age @ Fe . a ; *. 2” *, Of this work a reader has said, “You certainly have given your readers a fine series of articles on the mechanism of modern War since the outbreak in MUNV ECO." “Europe. In no other periodical has the subject been so well handled. Woolworth Bide. % ; eT ‘ are New York City We want you to read the Scientific American—to ge quainted with it—to know it as do those business men whose opinions we have quoted. SPECIAL OFFER Send us ONE DOLLAR with your name and address, and we will enter your name for a trial subscription of four months (16 copies), beginning with the date of your letter, and we will send you the three latest War Numbers, price 25c. each. This offer is limited. Fill in the coupon and mail today. MUNN & CO., Inc., Woolworth Building, New York City *