Judge, 1914-11-28 · page 24 of 24
Judge — November 28, 1914 — page 24: what you’re looking at
What you’re looking at
This is primarily a **wine advertisement**, not political satire. The ad promotes Cook's Champagne, an American wine made in St. Louis, against the prestige of French imports. The "satire" is subtle: the ad defensively argues that American wine deserves respect despite lacking a French label. It appeals to patriotism ("expedient as well as patriotic") while claiming Cook's differs from European wines "only in price"—suggesting American quality at lower cost. The vineyard photograph and champagne glass imagery position the product as elegant and worthy. The rhetoric reflects early 20th-century American commercial nationalism: celebrating domestic production while acknowledging French wine's cultural dominance. The advertisement essentially asks readers to choose American products for both quality and patriotic reasons, a marketing approach common during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
@ No—this is not a French vineyard —it’s American—a typical Cook's Champagne vineyard. @ It is no less beautiful because it is American is it? Neither is the wine that's the soul of the grapes of such vineyards less sparkling with the essence of sunshine, less piquant with the tang of hilltop breezes just because the label was not printed in France. @_ So now, that you may find it expedient as well as patriotic to drjak this wine of Amerea, dé-éo for ils:own intrinsic goodness and learn for all time that Cook's aiffers from the European article only in price. Sold Everywhere—Served Everywhere American Wine Company St. Louis, U. $. A.