Judge, 1914-10-03 · page 24 of 24
Judge — October 3, 1914 — page 24: what you’re looking at
What you’re looking at
This is primarily a **tobacco advertisement**, not satire. It appears in *Judge*, a humor magazine, but functions as paid advertising for Bull Durham rolling tobacco. The ad targets affluent "clubmen" (upper-class gentlemen), depicting two well-dressed men in top hats near an exclusive club building. The pitch appeals to their sophistication: rolling your own cigarettes from bulk tobacco is positioned as more refined and "epicurean" than factory-made cigarettes, offering superior flavor and freshness. The text emphasizes that discriminating gentlemen with "trained taste" and "means to command" prefer Bull Durham's Virginia-North Carolina leaf. The ad includes an offer for free rolling papers and instructional booklets. This reflects early 20th-century tobacco marketing strategy: associating hand-rolled cigarettes with masculinity, wealth, and refined taste—a stark contrast to modern anti-smoking messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a The Clubmen of America are Enthusiastic “Bull” Durham Smokers TAL CREEL No body of men have greater opportun- ities for wide experience, comparison and selection. They have the means to command and the trained taste to appreciate the best of everything in life. They find in the cigarettes they make for themselves, to their individual liking, from "Bull" Durham tobacco, deli- cious freshness, incomparable mildness and unique fragrance, that afford supreme enjoy- ment and satisfaction. At all times and occasions it is correct, fashionable, epicurean to "Roll Your Own." GENUINE ‘BULL DURHAM SMOKING TOBACCO "Bull" Durham is made from none but the finest, choicest, mellow-ripe leaf grown in the famous "bright" tobacco district of Virginia-North Carolina, that supplies the world with cigarette tobacco. Much of the exquisite, delicate flavor and fragrance of this leaf escapes from the ready-made cigarette. These rare qualities can only be retained in the bulk of tobacco in the "Bull" Durham sack, and enjoyed in the fresh-rolled "Bull" Durham cigarette. Ath for FREE book of *‘papers'* with each Se “OD That is why "Bull" Durham is a distinctive form of tobacco enjoyment— preferred by smokers of experience the world over. FREE An illustrated booklet, showing how to "Roll Your Own," and a Book of cigarette papers, will both be mailed, free, to any address in U.S. on ws postal request. Address "Bull" Durham, Durham, N. C., Room 1288. THE AMERICAN TOBACCO COMPANY comicbooks.com