Judge, 1914-08-22 · page 24 of 24
Judge — August 22, 1914 — page 24: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not satire or political commentary. It appears from an early 20th-century *Judge* magazine and promotes "Bull" Durham hand-rolled smoking tobacco. The advertisement uses a classist appeal: it depicts three businessmen in an office setting, claiming that "men of action" and serious workers appreciate "honest value" and won't be "fooled by frills." The implicit message is that rolling your own cigarettes from Bull Durham tobacco is more authentic and masculine than buying pre-made ones. The ad emphasizes that customers roll cigarettes "with their own hands, to their own liking," positioning this as superior to factory-made alternatives. It offers free booklets on rolling technique and cigarette papers. The bull logo (lower left) reinforces the brand's strength association. This reflects early-1900s marketing that glamorized smoking as linked to manliness and genuine craftsmanship.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In every walk of life you'll find good old “Bull” Men of action, men with red blood in their veins, who do ad | the world’s work, and do it well, learn to a preciate things at their real worth. They are not fooled by fille they demand honest value. These are the millions of men all over the earth who find complete, healthful enjoyment and lasting satisfaction in “Bull” Durham hand-made cigarettes! GENUINE These fresh, fragrant cigarettes they roll for themselves, with their own hands, to their own liking, from ripe, f mellow “Bull” Durham tobacco, suit their taste better than any cigarette they Ath for FRE! book of “'pepers’* can buy ready-made. with each Se sack. “Bull” Durham hand-made cigarettes are a distinctive form of tobacco en- joyment—wonderfully comforting and satisfying. Their freshness and flavor are a revelation. Roll a cigarette from “Bull” Durham today. An illustrated booklet, shoving how to “Roll Your Own,” and a Book of cigarette papers, will both be mailed, free, to any address in U. S. on posal request Address “Bull” Durham, Durham, N. C., Room | THE AMERICAN TOBACCO COMPANY comicbooks.com