Judge, 1914-08-08 · page 24 of 24
Judge — August 8, 1914 — page 24: what you’re looking at
What you’re looking at
This page is **not satire or political commentary**—it's a straightforward advertisement for Bull Durham smoking tobacco, placed in Judge magazine. The image shows well-dressed men in formal attire (tuxedos, bow ties) in what appears to be an upscale social setting, with additional figures in the background. The ad's pitch is that rolling your own cigarettes from Bull Durham tobacco is a mark of sophistication and refined taste among "club-men, connoisseurs, bon-vivants, millionaire sportsmen"—essentially targeting wealthy, fashionable men. The advertisement emphasizes that hand-rolling cigarettes (rather than buying ready-mades) demonstrates personal discrimination and superior enjoyment. It offers free instructional booklets on "Roll Your Own" technique. This reflects early 20th-century cigarette culture, when rolling your own was marketed as both economical and genteel. There is no satire here—Judge simply accepted tobacco advertising like any other contemporary publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Smoke of the Smart Set is not the ready-made or even ready-made-to- cigarettes of unique flavor and delicious mild- order kind. Smart men of fashion everywhere they roll for themselves, to suit their indi- —club-men, connoisseurs, bon-vivants, million- vidual taste, from mellow "Bull" Durham aire sportsmen—have discovered the keener tobacco. Today it is the very last word in enjoyment and greater satisfaction in the fresh correct form to "Roll Your Own." GENUINE ‘BULL DURHAM | SMOKING TOBACCO No other tobacco in the world has the wonderful sweet fragrance and ripe, natural mildness of "Bull" Durham. No. other cigarettes have the exquisite smoothness and delightful freshness of "Bull" Durham hand-made cigarettes. "Bull" Durham is a distinctive form of tobacco enjoyment, thoroughly ap- preciated by smokers of experience and discrimination for the supreme, lasting, wholesome pleasure it affords. FREE } An illustrated booklet, showing how to "Roll Your Own," and a Book of cigarette papers, will both be mailed, free, to any address in U.S. on postal request. Address "Bull" Durham, Durham, N.C., Room | 288, THE AMERICAN TOBACCO COMPANY comicbooks.com