Judge — July 25, 1914 — page 23: what you’re looking at

What you’re looking at

This is a **beer advertisement**, not a political cartoon. The page promotes Schlitz beer, a major Milwaukee brewery brand. The ad emphasizes that Schlitz comes "in Brown Bottles" and features the slogan "The Beer That Made Milwaukee Famous"—Schlitz's actual historical marketing catchphrase. The advertisement urges readers to "Order a Case Today" and instructs them to verify authenticity by checking that the crown cap is branded "Schlitz." This suggests concerns about counterfeit or inferior products, which was common during Prohibition era (1920-1933) when legitimate breweries faced competition from bootleggers. The professional engraving of the bottle and prominent branding reflect typical early-20th-century advertising strategies in magazines like *Judge*.