Judge, 1914-07-11 · page 24 of 24
Judge — July 11, 1914 — page 24: what you’re looking at
What you’re looking at
This is primarily a **cigarette advertisement**, not satire or political commentary. It depicts "Bull" Durham hand-rolled smoking tobacco being enjoyed at an aristocratic social gathering—appearing to show a yacht club or similar exclusive venue with well-dressed men and women under an awning. The ad's appeal targets **wealthy, refined consumers**, associating the product with sophistication and social status. The text emphasizes that rolling one's own cigarettes with Bull Durham is a mark of personality and taste, "as intimately suited" to the smoker as fashionable clothing. The key marketing angle: Bull Durham cost only 5¢ per sack, containing enough tobacco for forty hand-made cigarettes. The company offered free instructional booklets on rolling technique. **For modern readers**: This reflects early 20th-century advertising that equated tobacco consumption with class, refinement, and leisure—before health warnings existed. The "aristocracy of 'Bull' Durham" headline uses ironic language to position an affordable product as luxurious.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Bull” Durham hand-made cigarettes have ani You find them at every rendezvous of men of ; wealth and refinement—at the yacht club, the private attraction for the experienced smoker, because of their won- beach, the gymkhana. Those deliciot mild, fra . derful, unique fragrance, their inimitable savory mildness, {resh-rolled “Bull” Durham cigarettes — as intimately found in no other cigarettes and in no other tobacco. When suited to the taste and expressive of the personality you “roll your own” with world-famous, mellow “Bull” of the smoker, as the fashionable fit of his attire, the Durham, you experience a disti form of tobacco en- equipage of his y joyment, supremely mild and satisfying. Ash for FREE book GEN VINE a ‘BULL DURHAM SMOKING TOBACCO (Enough for forty hand-made cigarettes in each 5c sack) An illustrated booklet, showing how to “Roll Your Own,” and a Book of cigarette FREE papers, will both be mailed, free, to any address in U. S. on postal request. THE AMERICAN TOBACCO COMPANY Address inquiry for free Booklet to “Bull” Durham, Durham, N. C., Room 1288 comicbooks.com