Judge, 1914-07-11 · page 19 of 24
Judge — July 11, 1914 — page 19: what you’re looking at
What you’re looking at
**Left Side - "College Wits" Humor Section:** This section mocks romantic clichés through brief comic dialogues. Young couples exchange worn-out declarations of love ("You are the light of my life," "I can't live without you"), which the other person dismisses as hackneyed. The joke culminates when a woman finally responds positively—not to romance, but to the suggestion of "new stuff," revealing mercenary rather than sentimental motivations. Additional short jokes about dancing, bad luck at a charity party, and a woman with oversized feet follow, typical of period college humor magazines. **Right Side - Schlitz Beer Advertisement:** A full-page ad warning consumers not to buy beer in clear glass bottles, claiming light exposure causes "decay" and "skunky taste." The ad promotes Schlitz's brown bottles as superior protection. This appears to be early beer marketing emphasizing product quality through packaging innovation—a significant selling point before modern refrigeration and distribution. **Bottom - Magazine Promotion:** The Magazine of Fun advertises to potential advertisers, citing high advertiser retention rates (80% of advertisers maintain continuous campaigns).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
With The College Wits the Main Point—‘‘I never ne any one but you. i “Nonsense !’” — | “You are the light of my life. an “T’ve heard that before."" . yi “can't live without your love.”* hi \ ae | \| Dor{t expose “ could only tell you how much I . loveseat Id only tell you h : mR E 2 se : j Light “Get some new stuff!"” Ss “Will you marry me?”’ Beer ia a Light Bottle “Well, now you're talking!’’ bia Jester. Keep this cover on Sy Why Risk Decay? Pure beer is food. Light starts decay even in pure beer. Any beer in a light bottle is exposed to danger of impurity. Why should you risk this decay? Why should any brewer ask you to? Schlitz Brown Bottle keeps out light and protects the purity. “One, two, dip; No skunky taste in Schlitz. One, two, stop. See that Crown i The dance bug bit him— . Poor grandpop! Get is branded —Harvard Lampoon. b e in Brown Bottles “Schlitz” Hard Luck—‘‘I have the darnedest luck !"” “What's the matter?” “We were having a little party, and a Order a Case Today serious-looking fellow came up and said he was collecting for the Y. M.C. A. 1 | he Beer mMA gave him five dollars."” “Well?” e “‘And now I find he’s a member of the Young Murphy’s Cocktail Association."’ amous. —Yale Record. Then She Danced—Herod had offered Salome anything her little heart desired. HEN formulating plans for your fall advertising campaign, it will be to your advantage sci omen she tied, being: W. keep THE MAGAZINE OF FUN in mind. With its low rate of 20 cents per line iy modern. —Brinceton Tiger. THE MAGAZINE N offers the conservative advertiser an unusually good oppor- tunity to present his proposition to the reading public. Let us send you a copy of our current Her One Fault Ff issue and rate card, together with further information. Her hair was long and golden, Her eyes were azure blue, You can judge that THE MAGAZINE OF FUN pays its advertisers by the fact that they Her hands were soft and holdy; continue to use space in it. In one of our recent issues 80% of the advertisers who purchased Sh But— space were running “till forbid"—convincing evidence that they are getting results. For e wore an eight-size shoe. further information address —Penn State Froth. Pa ———————— THE MAGAZINE OF FUN, 225 Fifth Ave., New York, N. Y. GREAT BEAK SPRING WATER.. ‘Ite Purity Has Made It Famous.” 50c per case of 6 glass stoppered bottles (44v.) comicbooks.com