Judge, 1914-07-04 · page 17 of 24
Judge — July 4, 1914 — page 17: what you’re looking at
What you’re looking at
This is primarily an **advertising page** with modest editorial content. The main satire is a brief advertisement for **B.V.D. undergarments** (a real brand), positioned as "The Joke—He Never Thought of B.V.D." The humor is straightforward product marketing: a man complains about summer heat ruining his social activities (golfing, tennis, dancing), until he discovers B.V.D. underwear keeps him cool and comfortable. The "joke" is that this simple solution to his problem never occurred to him. The page also includes: - A sentimental poem about emotional recovery - A "Musical Note" joke about a scholarly man slamming windows (apparently annoyed by street music) - Humorous verses about life's frustrations by Charles E. Byrne - Standard advertisements for **Pears' Soap** and **Shirt Garter** products There are no political cartoons or caricatures. This appears to be a typical early-20th-century magazine layout mixing light humor with commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It Makes a Difference Yesterday my breast was aching And the clouds hung dark above; Yesterday my heart was breaking— Not for unrequited love. Yesterday I feared the morrow nd the ills that it would bring; | Teer waing | Lhe Joke—He Never Thought of B. V. D. ee ee ieaee ANNING, Mopping and grimacing, ‘‘Phew! how hot,” won't Things are looking rosy to me— keep you cool, when the sun grills. B.V. D. wil/. It lifts I'm to have a raise of pa: . Kiser. a burden from your body and weight from your mind. Musical Note You forget the heat, because you're too busy ‘enjoying life”’— Why is the scholarly looking man slam- | Jounging, dancing, a game of golf, a bout at tennis, watching ming down his windows so hard? I will tell you why the scholarly look- |a baseball game. Get into B. V. D. and ood and feel cool. yeh ing man is slamming down his windows x 7 so hard: . . . For your own welfare, fix the B.V. D. : to The scholarly looking man is slamming Red Woven Label in your mind and : at down his windows so hard because the make the salesman: shen It to you, 38 burdy-gurdy out in front is playing the AT Wak piatiliely dake gustli Pou 0% nt same tunes that he paid five dollars to every B.V.D, Undergarment is sewed ty hear last night at grand opera. This Red Woven Lahet It's Goad for What Ails You HEN work becomes monotunous, And pleasure is a hore; When every drink is badly mixed, And still you long for more; When money is a cause for care, And motoring is punk; When auto ‘fours and sixes’? luok To you like so much junk — Agamemnon! To cheer your pericardium And kiil your grudge, Absorb the oozing humor of The jokes in Junce! U.S. Pat. Of, and Countries) (Trade Mart Rez. be ot Undersbirts and Knee Length, Drawers, $0. 7S, $1.00 and $1.$0 the Gare ment 3 B. V. D. Union Suits (Pat. U.S. A. 4-30-07) $1.00, $1.50, $2,00, $3.00 and $5.00 the Suit. The B. V. D. Company, New York. London Selling Agency: 66, Aklermanbury, B.C. Snug Shirt— Tesex| Pears’ Pears’ Soap makes white hands, gives clear skin and As sweet as fudge, i 2 Digest the giggle-cenerating imparts freshness to the com Jokes in Jupce! _tharies Biiprea Ss H I R G A R plexion. Adjusts itself to any posture—comfortable, durable. A cake of Pears’ is a cake When joys of life are joyless, and Your hopes are ausgespiel; When suddenly you alip upon A slick banana peel; Or when it irritates you as You ride your auto fleet To see the common people cross Before you on the street — | Tigellainus! To make your disposition just Gren RING WATER... Ask your dealer—it be can't, we will of comfort. jase stoppered botileatady.) | SHIRT GARTER CO. Columbia, Tenn. Comfort by the cake or in bores. comicbooks.com