Judge — May 30, 1914 — page 24: what you’re looking at

What you’re looking at

This is a vintage cigarette advertisement, not political satire. It promotes "Between the Acts" brand little cigars, marketed for quick smoking during theater intermissions. The ad depicts three well-dressed theatergoers: an older gentleman reading a program, a man in formal wear, and a woman. The tagline advises against lighting a full-sized cigar when time is limited—instead, use their compact "little cigars" for den or desk use (priced at 50¢ per box, or 10¢ for individual cigars). The phrase "Too good to miss" emphasizes the product's quality and convenience. This reflects early 20th-century tobacco advertising targeting middle and upper-class consumers during leisure moments. There is no political commentary present—this is straightforward commercial messaging from *Judge* magazine's advertising section.