Judge, 1914-05-23 · page 24 of 24
Judge — May 23, 1914 — page 24: what you’re looking at
What you’re looking at
This page is primarily a **cereal advertisement**, not political satire. It promotes Post Toasties, a corn cereal made by Postum Cereal Co. of Battle Creek, Michigan. The illustrated scene depicts whimsical "Toastie Elves" in a forest setting—fantasy characters designed to appeal to children. The ad emphasizes the product's purity ("no hand touches Toasties") and convenience (ready-to-eat from the package), selling points common to early 20th-century processed foods. The promotion offers children an illustrated story about the Toastie Elves for a postage stamp, a typical marketing tactic of the era to build brand loyalty among young consumers. The fantastical imagery and emphasis on cleanliness reflect early advertising's focus on the novelty and safety of mass-produced, packaged foods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nowadays— Choice, pearly white Com is made into a delightful food called Post Toasties. No hand touches Toasties in the mak- ing, and they come to your table fresh, crisp and ready to eat right from the pack- age. Served with qfeam or milk. De- licious with strawberries. Send a postage stamp with address, and we'll send you the uniquely illustrated full story of the TOASTIE ELVES for the children. Post Toasties —sold by Grocers. Postum Cereal Co., Lid. Battle Creek, Mich. comicbooks.com