Judge, 1914-04-25 · page 23 of 24
Judge — April 25, 1914 — page 23: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not satire or political commentary. It appears in *Judge*, a satirical magazine, but functions as a straightforward commercial pitch. The image shows a woman in period dress (early 1910s) sitting in a boat with an Evinrude detachable rowboat motor, smiling contentedly. The ad's headline promises "Summer Vacations that Never End" — meaning owners can take their portable motor anywhere, extending vacation flexibility. The text emphasizes the motor's technical superiority: it's the only portable motor with various exclusive features (built-in magneto, reversible propeller, Maxim silencer, compensating steering). The $70-80 price point positioned it as a luxury leisure product for affluent consumers. For modern readers: this represents early motorization of recreational boating and the marketing of portable technology as enabling personal freedom and leisure — a then-novel consumer pitch.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Summer Vacations that Never End Those who own an “Evinrude” Detachable Rowboat Motor enjoy endless vacations for they carry their “Evinrude” with them wherever they to go. It clampsto the stern of any rowboat, yours or a rented one, and makes an eight-mile-an-hour motorboat. These features are found only in the “Evinrude:” The Only Portable Motor with a Built-In Reversible Magneto The Only Portable Motor which does not require a Rudder Th: Evinrude Magneto is built within the fly-wheel and therefore The propeller stecrs freely in either direction and there is no rudder Protected from injury. It has no brushes, bearings or commutators _to_ become entangled in the weeds, fouled or damaged by rocks and and is not effected by rain, waves or even complete submersion, _ driftwood. The propeller turns the boat within its own length. The Only Portable Motor Equipped with a Maxim Silencer The Only Portable Motor with a Compensating Steering Device We can now supply Maxim Silencers for 1913 and 1914 “Evinrudes”. The tiller is controlled by a shock absorbing, Compensating Device ‘The Silencer eliminates practically all noises. No similar motor can ich allows it free range in either direction and permits steering use the Maxim Silencer as it is an exclusive “Evinrude” feature. without the exertion of strength which is necessary with a rudder. It is on sale at Sporting Goods and Hardware Dealers Everywhere. Have you seen it? EVINRUDE MAGNETO MOTOR, 2H.P. . . . . . $80.00 EVINRUDE BATTERY MOTOR, 2H.P. . . . . . $70.00 ILLUSTRATED CATALOG SENT FREE ON REQUEST EVINRUDE MOTOR COMPANY, 280 F STREET, MILWAUKEE, WISCONSIN Branchos:—San Francisco, «23 Market 8t.; Jacksoaville, Vla., Main St; New York, $9 Cortlandt St. ; Portland, Ore., 106 (th 8t.; Doston, 218 State St.; Savannah, Ga. Stiles Ave. & W. Gaston Bt. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com